Maximiliano Ramos: "At Bis SiGMA South America, our main objective was to consolidate Eeze's presence in the region"

"Eeze's presence again at BiS SiGMA South America 2026 was very positive." begins by explaining Maximiliano Ramos, Eeze's Partnership Manager LatAm and adds "For our brand, each event is a new opportunity to present our most recognized products such as our Live Casino, Chroma Key, Gamification, Slots, Fusion Roulette and Fortune Drop, which is the most recent gameshow that joins Eeze's portfolio, integrating an offer that combines classic casino titles with state-of-the-art green screen technology generation.

"Large-scale events such as the one held in São Paulo continue to consolidate Eeze's expansion strategy in Latin America by reinforcing its position as a B2B online casino provider. It was a very productive week, with a lot of networking and several new connections that we have to explore in detail over the next few weeks."

 What was the most relevant or interesting thing you found in this edition?

"At Bis SiGMA South America, our main objective was to consolidate Eeze's presence in the region, increase partnerships with operators and demonstrate how the user demands increasingly immersive experiences. To this extent, we recognize that personalization is no longer optional, but essential. In terms of challenge, the biggest one currently lies in completing the certification process that is in its final stage, it has been a path of a lot of work that will finally bear fruit."


 

 What opportunities does the Brazilian or Latin American market offer you?

"We understand that with the completion of the certification process, which is in its final stage, it will be a before and after for Eeze. In relation to the regulated local market, we understand that it faces some legal uncertainty due to the successive proposals to increase taxes on betting, and even more so with the latest statements by President Luiz Inácio Lula da Silva.

But at the same time we are very close to the big event of the year, the World Cup, which will be a great opportunity for operators to increase their participation in the local market as well as other brands will do so within the most important gaming activity centers in the region such as Mexico, Colombia, Peru, Argentina".

 To conclude, what trends in the sector did you identify during the fair, especially in the Latin American market?

“Artificial intelligence occupies a preponderant place since it is a technology that has revolutionized the market forever being used through customer service chatbots, personalized recommendations, recognition of game patterns, etc. In another instance, I believe that regulation will be more relevant than ever, without neglecting payment methods and financial technologies through cryptocurrencies as well as achieving increasingly personalized user experiences, just what we are looking for with our offer in Eeze.”