Maximising Partnership Potential: SBC Summit Barcelona announce ‘Sponsorship, Marketing & Data’ track

The agenda will introduce attendees who are in search of effective methods to expand their business with innovative marketing strategies, presented by a range of industry visionaries. Attendees can anticipate discussions that encompass a variety of topics, including the novel approaches that sports clubs and leagues can adopt to diversify their revenue streams, the necessary measures sports teams should undertake to thoroughly evaluate the risks and opportunities associated with gambling sponsorships, the potential the Middle East region holds for esports, and more.

Rasmus Sojmark, CEO & Founder of SBC, said: “The ‘Sponsorship, Marketing & Data’ track is an exciting new addition to our conference agenda. The track will equip attendees with the strategic knowledge to amplify their brand, master marketing intricacies and utilise data on a global scale. This track will prove integral to attendees as more markets in the US, Latinoamérica and Europe evolve.”

Kicking off the conference track is the panel titled ‘Sports & Sponsorship Landscape – Growth Markets and Partnerships.’ This panel will delve into and assess gambling sponsorship in emerging markets like the US and LatAm, along with well-established markets such as Europe. Industry experts Zeno Ossko (CEO, BetWarrior), Fellipe Fraga (Chief Business Officer, EstrelaBet), Pablo Arquero (Head of Sponsorship, Real Betis) and panel moderator Hristo Spasov (Director Sports Betting, Codere) will engage in discussions about enhancing engagement in Europe, overcoming the plateau effect. They will also delve into the distinctive opportunities that markets offer for sports teams seeking partnerships with gambling brands, as well as the strategies that sports teams can employ to navigate the intricacies of varying global markets.

The session titled ‘Football Fever: Tapping Into Latin America’s Strength?’ will analyse the flourishing Latin American sponsorship market and hypothesise its evolution in the coming years. Expert panellists Rafael Ganem (Commercial Director, Botafogo), Francisco Lorenzo (Brand Manager, River Plate), Roby Martinez (Comision Directiva, Racing Club), Eduardo Quintes (Marketing Manager, CR Flamengo), alongside panel moderator George Harborne (Director of Sponsorships, SBC) will discuss whether the global push on responsible gambling will affect the sponsorship landscape in Latin America, the regulatory challenges that could affect opportunities for gambling brands and the strategies companies should consider to effectively engage with football fans. 

The ‘Comparative Sponsorship Markets – Culture, Regulation and New Opportunities’ panel will look at the landscape of sponsorship partnerships and their regional complexities. Panellists Dmitry Belianin (CCO, PMI), Adam Lamentowicz (VP, Superbet Poland), Javier Troncoso (CCO, Futbol Sites) and panel moderator Russell Yershon (Director, Connecting Brands) will explore the challenges sports teams and operators face when entering multi-region partnerships, especially when taking into account varying cultural and regulatory factors. 

Attendees will be able to access additional marketing-related conference tracks at the Affiliate, Marketing & Media Zone. 

Other conference tracks available to attendees on the first day of the agenda include the Leaders track, the Future of Sports Betting track, the Future of Casino & iGaming track, the Affiliate Focus track, the Compliance & New Markets track and the Future of Technology track.