Meet the Winners of the SBC Affiliate Leaders Awards: Bet365 Partners, Clever Advertising & Flashscore Lead the Way

Bet365 Partners, Clever Advertising, and Flashscore were among the winners at SBC’s inaugural Affiliate Leaders Awards, a ceremony celebrating the affiliates, operator programmes, and suppliers driving innovation across the global betting and iGaming affiliate industry.

Held on the evening of Wednesday, 17 September, at Lisbon’s MEO Arena, the ceremony was hosted by globally recognised sports presenter Alison Bender, who handed out 23 awards in front of 500 industry professionals.

Speaking after the event, Rasmus Sojmark, CEO and founder of SBC, said: “Our events have always highlighted the crucial role the affiliate ecosystem plays in the industry. After launching the Affiliate Leaders Summit last year, it felt only right to introduce a dedicated awards ceremony to further recognise this impact. This evening’s awards were a tremendous success, and I want to extend my congratulations to all the winners on their well-deserved victories tonight.”

This year’s nominees were selected from the pool of entrants by an independent panel of judges, with the winners chosen through a vote by industry peers, ensuring the public had the final say on which individuals and companies deserved the spotlight.

Clever Advertising emerged as one of the night’s biggest winners, claiming two awards for Affiliate Product Innovation and Affiliate Employer of the Year.

Elsewhere in the affiliate categories, Flashscore won Sports Affiliate of the Year, Game Lounge secured Casino Affiliate of the Year, and Gentoo Media claimed Affiliate Campaign of the Year. 

Meanwhile, Odds Scanner Group won Best Affiliate Network, while Oddschecker was recognised for Affiliate Traffic Source of the Year. Additional affiliate winners included Riddick’s Partners for Rising Star of the Year, and CryptoLists for Crypto Affiliate of the Year.

In the operator categories, bet365 Partners claimed Best Affiliate Programme, 7StarsPartners won Affiliate Programme of the Year (Large), and Vegas Legends took Affiliate Programme of the Year (Medium / Small). Social Media Campaign of the Year went to Boomerang Partners, with Pin-Up Partners winning Affiliate & Digital Marketing Campaign of the Year.

The night also celebrated the affiliate leaders who are making their mark on the industry. Alina Famenok (CEO, Already Media) claimed one Affiliate Leader of the Year award, with the other being shared by Jesper Søgaard and Christian Kirk Rasmussen (Co-founders & Co-CEOs, Better Collective).

Other individual awards went to Websa Ltd’s Anna Arakelyan for Affiliate Account / Community Manager of the Year, Anna Maria Baccaro of Hub Affiliations for Affiliate Content Manager of the Year, and VBET’s Kristine Sakoyan for Affiliate Marketing Manager of the Year.

In the supplier categories, Affigates won Affiliate Technology of the Year, whilst 1spin4win took home Casino Title of the Year. ControlF5 was awarded Marketing Agency of the Year, and RavenTrack won Affiliate Management Platform of the Year.

“I would like to extend a huge thank you to our headline sponsors: Blockbuster Partners, Vegas Legends, and VBET, and to our premium sponsors bet365, Clever Advertising, SAP, and Wunderino, alongside our supporting sponsors too. Their commitment and support were essential in making this celebration possible,” Sojmark added.