Merkur Gaming welcomes Clarion’s prestige ICE brand to Africa
⏱ 2 min read
(London).- Clarion Gaming’s decision to extend its internationally recognised ICE brand outside of the UK with ICE Africa, which will be held at Johannesburg's Sandton Convention Centre (24 and 25 October), has been deemed a landmark decision by event exhibitor Merkur Gaming’s Chief Executive, International, Athanasios Isaakidis, in light of what he claims is a time of opportunity across the continent.
Commenting on the timing of the first ever ICE Africa, Isaakidis explained: “There could not be a better time to bring the ICE brand, and the weight it holds within the international gaming industry, to the African continent. For various reasons, both economic and political, conditions across Africa have been challenging in certain sectors and therefore it is hoped that a prestige event run under the ICE brand will stimulate interest and hopefully lead to further investment in gaming.
“Obviously, there’s a lot more to Africa than South Africa,” he continued. “Some sectors are focused on that country’s proposed National Gambling Amendment Bill at the moment, but there are both challenges and opportunities across the various countries in the region. For that reason, we believe that it is an important step to establish a fully-unified African gaming trade gathering: something that we believe Clarion will successfully establish with ICE Africa.”
Merkur Gaming, with support from distributor MP Gaming, will be exhibiting both its LPM and casino product ranges in Johannesburg and views ICE Africa as an important stepping stone for the future of the continent, with the event hopefully continuing to expand in support and scope akin to its more established London counterpart. Commenting on their backing of the show, Markus Wessler, International Sales Director added: “Merkur Gaming has a long established relationship with Clarion and its ICE brand. As expansion across the African continent is a priority for us, it is entirely logical that will seek to support ICE Africa to meet with existing customers and also to leverage the ICE brand as we make new contacts and open up new possibilities.”
For more information on the first ICE Africa and to register, visit the ICE Africa website: www.iceafrica.za.com
Categoría:Events
Tags: Sin tags
País: United Kingdom
Event
SiGMA North America 2026
01 de September 2026
Jordi Sendra, CEO of Alea: "Latin America is one of our most important regions"
(Mexico City, SoloAzar Exclusive).- The CEO of Alea analyzes the company's participation in SiGMA North America, the potential of Mexico and Brazil and the growth opportunities in North America and Latin America. It also reviews the new features presented during the event, including the new sportsbook vertical and Alea Jackpot.
Wednesday 23 Sep 2026 / 12:00
CP Games at SiGMA North America: Localization, Integration, and Regional Growth
(Mexico City, SoloAzar Exclusive).- Following a successful showcase at SiGMA North America, Caio Ruiz, Head of Growth and Strategic Partnership at CP Games, reflects on the event's key takeaways. He discusses the critical need for localized strategies across the Americas, the importance of flexible technical integrations, and the company's next steps in navigating the diverse gaming landscapes of LatAm and North America.
Tuesday 22 Sep 2026 / 12:00
"Our focus for growth is in Mexico and the rest of LatAm", Alberto Alfieri, Co-Founder of Blokotech
(Mexico City, SoloAzar Exclusive).- Following their success at SiGMA North America—where they secured the Best Casino Platform 2026 award—Blokotech's co-founder discusses growth opportunities in Mexico and the broader region. He also highlights the platform's latest AI-driven innovations and outlines the next phases of the company's expansion strategy.
Tuesday 22 Sep 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
