Merkur Group Leads with Impact at G2E 2025, Highlighting Unified Product Vision

Bold New Titles and Player-Centric Experiences at G2E

“Among other highlights, special attention was paid to our jackpot systems,” said Heutmekers in Q&A with SoloAzar.

“Merkur introduced the brand-new jackpot system Link Palace to the trade fair floor, particularly well received by visitors due to its wild reels, free spins, and symbol boost features. Link Overdrive with four exciting titles – Divine, Exotic, Primal, and Wicked – also enjoyed great popularity. Another audience favourite was Spire in the Clouds, which gives players the opportunity to configure their gaming experience entirely according to their personal preferences.

“In addition, Gaming Arts – the newest member of our Merkur family – debuted 14 new titles, marking its largest G2E showing to date. The lineup featured a diverse mix of original titles and top online hits reimagined for land-based play. Highlights included Glory of Giza with Hold & Spin and an engaging Tower bonus and San Din Fu, offering Asian-themed perceived persistence gameplay.”

Merkur, Gaming Arts, and Spintec

“This year’s G2E was particularly special for us, as it gave us the opportunity to demonstrate the strength of our group. By bringing together Merkur, Gaming Arts, and Spintec, we were able to showcase the strong potential of our combined product portfolio. Operators responded with great enthusiasm, recognizing how this collaboration brings exceptional diversity and innovation under one roof. Having access to such a wide variety of products in one booth enables them to strengthen their operations and deliver even more thrilling experiences to their players.”

Merkur Celebrates G2E’s 25th Anniversary

“There is no doubt that G2E stands as one of the most important global events in the gaming industry, and we wholeheartedly congratulate the G2E team on reaching this impressive 25-year milestone. They’ve done an outstanding job delivering a world-class show year after year, and they truly deserve great respect for that achievement. For Merkur, being part of this event was something very special – and we’re especially pleased with the strong attention and visitor response our booth received this year.”

“The gaming industry will continue to evolve by embracing new technologies that enhance the fun and excitement players seek. This exciting experience is what makes our industry so unique and will always be at the core of any new product or service.”

Merkur Sets Sights on Raising the Bar at ICE 2026

“G2E was a major success for us. Customers, potential partners, media representatives, and many other industry stakeholders recognized the strong impact of the combined product portfolio we displayed at our booth. We have received very positive feedback on the recent developments of our company and our portfolio, which comes on top of the already strong and solid imagine that we have as Merkur Group. It confirms that we’re on the right path and inspires us to keep pushing forward. And, of course, we’re already preparing to raise the bar even higher at ICE 2026 in Barcelona,” he concluded.