"Mexico is a very interesting country"
⏱ 1 min read
(Cancun, SoloAzar Exclusive) .- In the last edition of the Caribbean Gaming Show, SoloAzar interviewed Santiago Marín, National Account Manager of Chetu, a US company dedicated to the development of customized software. "We want to be closer to the Latin American market," he said about the company's participation in the show.
The Chetu executive commented about the host country of the event: "Mexico is a very interesting country. It has a huge market with 120 million inhabitants. We believe that the potential is enormous, it is also very close to our base, which is the United States, so it is surely our next natural step, to try to enter the Mexican market with great force and really, that is why we are here."
"The balance is positive because not only do we know the players of the region, but we also learn a lot about a market that is not natural for Chetu, which is very focused in the United States, but is a new market, with which the value we have every minute of being here is very big. I believe that greater than that of companies that are already established."
Coming soon, Chetu will be in Juegos Miami, where they expect to receive many people from the Caribbean and Latin America. "For us it's great that people come to see us in the United States, our home, and we promise to behave especially well because we play at home,” he concluded.
Categoría:Events
Tags: Sin tags
País: Mexico
Event
SiGMA North America 2026
01 de September 2026
CP Games at SiGMA North America: Localization, Integration, and Regional Growth
(Mexico City, SoloAzar Exclusive).- Following a successful showcase at SiGMA North America, Caio Ruiz, Head of Growth and Strategic Partnership at CP Games, reflects on the event's key takeaways. He discusses the critical need for localized strategies across the Americas, the importance of flexible technical integrations, and the company's next steps in navigating the diverse gaming landscapes of LatAm and North America.
Tuesday 22 Sep 2026 / 12:00
"Our focus for growth is in Mexico and the rest of LatAm", Alberto Alfieri, Co-Founder of Blokotech
(Mexico City, SoloAzar Exclusive).- Following their success at SiGMA North America—where they secured the Best Casino Platform 2026 award—Blokotech's co-founder discusses growth opportunities in Mexico and the broader region. He also highlights the platform's latest AI-driven innovations and outlines the next phases of the company's expansion strategy.
Tuesday 22 Sep 2026 / 12:00
SiGMA North America Examines the VIP Revenue Paradox
(Mexico City, SoloAzar Exclusive).- At SiGMA North America 2026 in Mexico City, the conference “The VIP Paradox: Emotional Intelligence vs. Revenue Pressure” brought together Beatriz Melges, Regional Director at BetConstruct AI; Rodrigo Ripol, Business Development Officer at AHIS; Erick Sapien, Country Manager at BC.GAME; and Thomas Carvalhaes, Founder and CEO of TC iGaming Advisors LATAM, to examine the balance between VIP management, revenue generation, player protection and emotional intelligence.
Tuesday 22 Sep 2026 / 12:00
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