NOVOMATIC Highlights Innovation and Market-Specific Gaming Solutions at G2E 2026
Tuesday 03 de November 2026 / 12:00
⏱ 3 min read
(Las Vegas, SoloAzar Exclusive).- Following a successful participation at G2E 2026 in Las Vegas, Thomas Schmalzer, VP of Global Sales and Product Management at NOVOMATIC, discusses the company’s product highlights, visitor feedback, emerging industry trends and strategic priorities for 2027.
G2E 2026: A Successful Showcase for NOVOMATIC
"G2E 2026 was a highly successful event for NOVOMATIC and an excellent opportunity to showcase the innovative strength and diversity of our international product portfolio. Together with our colleagues from NOVOMATIC Americas, and with a strong focus on both North and Latin America, we presented a comprehensive range of gaming solutions, combining globally successful products with innovations tailored to the specific requirements of these markets.
One of the highlights was undoubtedly the premiere of VISION LINK™, featuring the new Ghost Party™ game. Our latest Linked Progressives, premium cabinet solutions and Electronic Table Games also attracted considerable attention. The Ghost Party™ concept created a distinctive atmosphere at our booth and contributed to a very positive overall experience. Most importantly, the show provided valuable opportunities to engage directly with customers, strengthen existing relationships and explore new business opportunities."
Strong Market Interest in New Products and Gaming Solutions
"The feedback from customers and industry professionals was very positive, particularly regarding the breadth of our portfolio and our ability to offer solutions tailored to different market requirements. VISION LINK™ with Ghost Party™ was certainly among the highlights, alongside our Linked Progressive portfolio featuring XTENSION LINK™ Volume 5, Impera PROLINK™ 2 and Rising Treasures™ II. Our premium cabinets, including the award-winning DIAMOND X™ QUATTRO 1.55J and the V.I.P. X™ Galaxy 2.65, also demonstrated how innovative hardware, engaging game content and attractive presentation can work together to enhance the player experience.
Beyond individual products, we received valuable feedback on our market-specific solutions and Electronic Table Games offering. For us, these direct conversations are particularly important, as they provide valuable insights into customer expectations and help guide our future product development".

Industry Trends: Innovation, Player Experience and Digital Transformation
"One of the key developments we continue to see is the growing importance of integrated gaming solutions that combine innovative technology with a compelling player experience. Operators are increasingly looking beyond individual products and focusing on solutions that offer strong performance, operational efficiency and long-term flexibility. Linked Progressives and muli-feature games remain an important part of this development, while premium cabinet design and immersive game content are becoming increasingly relevant in creating attractive gaming environments.
Digital transformation is another important driver, particularly in the area of casino management and connected gaming operations. Solutions such as our NOVOVISION™ Casino Management System demonstrate how technology can support operators in managing their businesses more efficiently. At the same time, the connection between online and land-based gaming continues to create opportunities for content development and innovation. Ultimately, the challenge is to combine technological progress with a clear understanding of player preferences and the individual requirements of each market".

G2E as a Platform for International Collaboration and Business Opportunities
"What makes G2E particularly valuable is its strong international reach combined with a clear focus on the gaming industry in the Americas. It brings together operators, suppliers and industry professionals from a wide range of markets, creating an excellent environment for exchanging ideas and discussing future developments.
For NOVOMATIC, this year's event was also a great example of successful international collaboration. Our teams from Austria and NOVOMATIC Americas worked closely together to present a portfolio that reflects both our global technological expertise and our understanding of regional market requirements.
The Ghost Party™ concept added a particularly memorable element to our presence, combining innovative products with an engaging and distinctive booth experience. This combination of business opportunities, personal interaction and creative presentation made G2E 2026 a very rewarding event for us".

NOVOMATIC’s Strategic Priorities for 2027
"Our priority is to build on the positive momentum from G2E and continue strengthening our relationships with customers and partners across our international markets. The feedback we received in Las Vegas will be an important input as we further develop our product portfolio and respond to evolving market requirements.
Looking ahead to 2027, we will continue focusing on innovative game content, high-performance Linked Progressives, premium cabinet solutions and the further development of our Electronic Table Games and casino management technologies. At the same time, expanding our market-specific offerings and maintaining a strong focus on customer needs will remain essential. With our international expertise and close cooperation between our development, product management and sales teams, we are well positioned to deliver innovative, flexible and competitive solutions for operators worldwide".

Categoría:Events
Tags: G2E, NOVOMATIC,
País: United States
Región: North America
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