NOVOMATIC Italia Highlights Its Integrated Gaming Ecosystem at SiGMA World 2026

NOVOLAND brings NOVOMATIC’s ecosystem together

NOVOMATIC Italia made a strong impression at SiGMA World 2026, held in Rome from November 2 to 5, bringing together regulators, industry leaders and technology providers from across the global gaming sector.

The company’s presence centered on NOVOLAND, an immersive exhibition concept designed to bring the Group’s entire ecosystem together in one space. The initiative went beyond a traditional product showcase, highlighting NOVOMATIC’s integrated approach to entertainment through land-based gaming, digital services, payment solutions and innovative technologies.

Among the main attractions were the latest land-based gaming developments, including advanced gaming cabinets, a new range of VLT titles from the XTENSION LINK™ series and successful AWP games developed by NOVOELSY and Sanremo Games, the Group’s Italian software development companies.

Digital platforms and cashless payment solutions

NOVOLAND also featured NOVOLINE Easy VLT, NOVOMATIC’s cashless solution developed for venues within the ADMIRAL Gaming Network. The technology is designed to simplify venue operations while providing a seamless, secure and compliant gaming experience in a market where cashless land-based gaming had not previously been available.

Meanwhile, ADMIRAL Pay, the Group’s payment institute, presented its portfolio of payment and phygital solutions, aimed at simplifying transactions and strengthening the integration between physical and digital channels.

The digital offering also included Quigioco, NOVOMATIC Italia’s online gaming platform, featuring new self-service solutions that facilitate access to online gaming through retail locations and strengthen the connection between digital services and the land-based network.

Other solutions on display included VaBanq, focused on live gaming experiences; N-STREAM, the Group’s streaming and infotainment platform for gaming venues; and NovoShop, its new B2B e-commerce platform.

A dedicated area also showcased NOVO CAFÈ, NOVOMATIC’s venue concept, which combines contemporary design, comfort and customer-focused solutions to create modern gaming environments.

Responsible gaming and community engagement

Beyond its technological developments, NOVOMATIC used the event to reaffirm the principles underpinning its long-term strategy, highlighting innovation, clear regulation, consumer protection and industry collaboration as essential factors for sustainable market growth.

The exhibition also provided an opportunity to present initiatives supporting local communities and sports through APay E-Wallet, the digital wallet brand of ADMIRAL Pay. Representatives of the Italian Handball Federation and FC Como Women joined the company at the event, highlighting its commitment to social impact and community engagement through sport.

Responsible gaming remained another key focus. NOVOMATIC presented the latest developments in its player protection initiatives, including the “Usa La Testa” (Use Your Head) awareness campaign, developed in collaboration with former football goalkeeper Walter Zenga, NOVOMATIC Italia Brand Ambassador.

The campaign reflects the company's ongoing commitment to promoting a safe and informed gaming environment while encouraging a balanced and responsible approach to entertainment.

Three prestigious awards at SiGMA Italia Awards 2026

NOVOMATIC Italia further strengthened its presence at the exhibition by receiving three awards at the SiGMA Italia Awards 2026.

Book of Ra™ Treasure Gods was named Best Game of the Year 2026, while ADMIRAL Pay won Best Payment Solution 2026. The Group also received the Responsible Gaming Award 2026, recognizing NOVOMATIC Italia’s longstanding commitment to player protection and responsible entertainment.

These distinctions highlight the company's achievements across gaming innovation, payment technologies and responsible gaming.

Commenting on the company's participation, Markus Büchele, Managing Director of NOVOMATIC Italia, said:

“SiGMA World has once again provided an excellent opportunity to connect with our customers and partners and demonstrate the strength of NOVOMATIC's integrated offering. Receiving three prestigious awards makes this year's participation particularly rewarding and is a great recognition of the dedication and expertise of our teams.

I would like to sincerely thank our customers and partners for their continued trust, as well as everyone who contributed to making NOVOLAND such a success. We look forward to building on this momentum and continuing to shape the future of gaming in Italy together.”