Operators discover what´s inside Aristocrat at ICE 2019
⏱ 2 min read
(London).- Aristocrat Technologies Europe is reporting positively strong customer feedback to its 2019 portfolio for the EMEA region following another high profile showing at London’s ICE. Visitors to Aristocrat’s stand were introduced to a stunning line-up of new game content and hardware spanning multiple gaming segments.
James Boje, Managing Director – EMEA, said “It’s all about what’s inside’ was our message going into the show; making deeper connections, evolving legends, offering new visions and a glimpse of what’s next for gaming floors. The passion and innovation of Aristocrat’s global design studios was laid bare and operators responded with great enthusiasm. With so much on offer to take in, it’s been a challenge to condense all the highlights into a shortlist.
“Alongside significant opportunities realised for the new Helix™ XT cabinet, casino partners have got well behind the renowned Dragon Link™, Lightning Link™ and Mighty Cash™ iterations and Gold Stacks™ 88 Link, whilst also showing very keen interest in the flame55™ games, Game of Thrones™ Fire & Blood and Buffalo™ Diamond. The Helix™ Tower configuration was also in high demand, with existing, new and forthcoming games all generating orders.”

Following overwhelming feedback on a number of new concepts displayed at ICE, Aristocrat has already begun the process of fast-tracking their release into European markets. One such example is Lucky Fortune™ Link, an Asian-themed linked progressive combining an innovative ‘Picture Pays’ mechanic with the proven Hold & Spin feature inspired by Lightning Link.
“Significant progress was also made in non-casino segments,” continued Mr. Boje. “The expanding range of Spanish Salon games were broadly well received, prompting the renewal of two distribution agreements with key Iberian partners. And the growing collection of Ovation™ Bingo games also proved extremely popular with visitors”.

He concluded: “ICE 2019 yet again delivered another milestone in Aristocrat’s on-going growth within the EMEA region. Relationships with our partners have been strengthened and we now remain focused on delivering on the promises made.”
Categoría:Events
Tags: Aristocrat, slot, ICE, ICE London, ICE totally Gaming, Clarion Gaming,
País: United Kingdom
Event
SiGMA North America 2026
01 de September 2026
LatAm Regulators Discussed Illegal Gambling and Innovation at SiGMA North America
(Mexico City, SoloAzar Exclusive).- The panel "The Red Pen Forum: Regulators Respond to the Industry," held during SiGMA North America 2026, brought together representatives from Uruguay, Argentina, Puerto Rico, and Honduras to analyze regulatory challenges, digital transformation, illegal gambling, and the need to adapt lotteries for new generations. The conference was moderated by Rodrigo Cigliutti, Executive Director of CIBELAE (Ibero-American Corporation of State Lotteries and Betting), and featured the participation of Marcelo Visconti, National Director of Lotteries and Quinielas of Uruguay; Carlos Moyano, President of IAFAS Entre Ríos, Argentina; Heidi Hernández Olivo, Deputy Secretary of the Puerto Rico Lottery; and Lissa Mencía, General Director of Lottery Operations and Games at Loto Honduras.
Monday 28 Sep 2026 / 12:00
SiGMA North America Addressed Crisis Management in iGaming
(Mexico, SoloAzar Exclusive).- During SiGMA North America 2026, Rosa Ochoa, founder of the Blue Global Gaming platform and strategic advisor for gaming operators; Iliana María Pineda Echeverri, Chief Legal & Compliance Officer at Wplay.co; Iraid Rosales, Country Manager Mexico at Amusnet; and Elizabeth Maya Cano, Executive President of CORNAZAR, analyzed the key factors in managing crisis situations within the iGaming industry, with a special focus on transparency, communication, technology, and preparation.
Friday 25 Sep 2026 / 12:00
Affiliates and Acquisition: Keys to Regulated Markets in North America
(Mexico City, SoloAzar Exclusive).- During SiGMA North America 2026, Cristopher Guzmán Reyes, Head of Affiliates at Logrand Entertainment Group; Guga Júnior, influencer and slots expert at Scalar Partners; Andrés Gómez, Head of Latin America Go-to-Market Strategy at Admattic; Yambot Aguilera, Gaming and Finance Sales Director at Google; and Paula Gabriel Jiménez, Advertising Client Growth Director for Microsoft at Aleph, analyzed the state and provincial affiliate ecosystem in North America, as well as the acquisition challenges in regulated markets.
Thursday 24 Sep 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.