Optima Group Presenting Loyalty Games at ICE
⏱ 1 min read
(Spain).- OPTIMA GROUP brings yet another innovative product to ICE London: Loyalty Games, bringing the Casual Games experience into the iGaming industry.”
Working with OPTIMA’s spin-off Warbler Gaming, an experienced team from the mobile and console gaming industry, using the flagship MGS technology, they developed Loyalty Games to gamify customer experience and increase user retention for their partners.
These Loyalty Games are Casual Games using a slot-based approach and skill games mechanics to create the perfect mix of luck and skill.
While user acquisition for the iGaming industry is already flooded with a price fight for registration bonuses and affiliates, Warbler Gaming also provides clients with the ability to engage existing users maximising activity and boosting customer retention through Loyalty Gamification, where customers exchange in-game achievements for points and promotions.
By customising games and segmenting users, operators can create gaming events, establish habits to increase customer spending and add an extra layer of value to their core business.
Warbler Gaming is building its very own gaming platform with a unique currency on their pursuit to disrupt and accelerate the creation of the Casual Slot Games. All this together aims to renovate the audience targeting young adults by gamifying the slot scene and creating the “Gamebling” Industry.
Are you curious about how this looks? See you at ICE London 2019 at OPTIMA Stand N2-310!
Categoría:Events
Tags: OPTIMA, OptimaMGS ,
País: Spain
Event
PERU GAMING SHOW – PGS 2026
17 de June 2026
LSports at the Peru Gaming Show: Building Presence, Opening Doors
(Lima, SoloAzar Exclusive).- The Peru Gaming Show was never just about the booth. For LSports, it was about showing up in a market where showing up still matters — and leaving with more than a contact list. Federico Brancato, Sales Manager for the LATAM Region, came to Lima with a clear sense of what operators in this part of Latin America need most right now. What he found confirmed it.
Friday 17 Jul 2026 / 12:00
Martin Ivanov: "Latin America remains one of CT Interactive's key strategic regions"
(Lima, SoloAzar Exclusive).- CT Interactive Chief Operating Officer Martin Ivanov reflects on the company's experience at the Peru Gaming Show, highlights the opportunities emerging in the Peruvian market, and outlines the company's strategic priorities for expanding across Latin America.
Thursday 16 Jul 2026 / 12:00
Regulation and the Black Market in Latin America: Challenges and Solutions
(Lima, SoloAzar Exclusive).– As part of the Peru Gaming Show (PGS) 2026 conferences, gaming industry leaders analyzed one of the main challenges currently facing regulated markets in Latin America: the growth of illegal gambling. The panel "Regulation and the Black Market: Challenges and Solutions" brought together Carlos Fonseca, CEO of Gaming Law, as moderator; Neil Montgomery, founding partner of Montgomery & Associados; Tatiana Vásquez, founding partner of Vázquez Asociados; Karen Sierra Hughes, Vice President for Latin America, the Caribbean, and Spain at GLI; and Vanessa Cabrera, Director of the Control and Sanction Directorate of the DGJCMT-MINCETUR, who debated the causes of the black market, the available regulatory tools, and strategies to strengthen channeling toward legal gaming in the region.
Wednesday 15 Jul 2026 / 12:00
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