PGS 2025: The Future of Gaming in Latin America is Discussed Today in Lima

Yesterday, from early on, the Jockey Exhibition Center once again became the epicenter of Latin American gaming, with an enthusiastic audience browsing the stands of the 87 exhibitors and a series of conferences bringing together the most influential voices in the sector.

After a first day packed with activity and the prominent participation of the Peruvian regulator, today marks a new milestone in the event. Experts, executives, and authorities from across the region will address key topics such as marketing strategies for online gaming operations, operational efficiency, tax regulation, and the evolution of regulated markets in Latin America.

"A key day to understand, debate, and build the future of gaming!" stated the organizers, who emphasized the value of each panel as an opportunity for connection, anticipation, and strategic collaboration.

With presentations moderated by experts such as Mauricio Soto (Optimove), Karina Sensebé Quevedo (Prontopaga), and legal specialists such as Carlos Fonseca and Tomás García, the day promises valuable insights and conversations that will shape the regional gaming agenda.

Conference Schedule for today, June 19

9:30 to 10:00

The marketing ecosystem for an online gaming operation in Peru
Moderator: Ana María Padrós, founder of Team Seven, with the participation of leading panelists.

10:00 to 10:25

Mauricio Soto, Latam Account Executive at Optimove - The Future of Igaming Marketing - Positionless Marketing

10:25-11:05

Omnichannel Strategy, Maximizing Revenue and Achieving Operational Efficiency
Leading panelists moderated by Victor Arias, Latam VP at Arrise Powering Pragmatic Play.

11:05-11:30

Karina Sensebé Quevedo, Peru Sales Manager, Prontopaga, Yape on File, the newly launched high-impact improvement.

12:00-12:15 Coffee Break

12:15-13:15

Excise Tax in the Peruvian Gaming Market

13:15 to 14:00

Evaluation of Regulated Markets in Latam

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