SBC Awards Americas 2026 Highlights Soft2Bet’s Innovation

Industry Innovation of the Year

Soft2Bet, a leading turnkey solutions provider, was honored at the SBC Awards Americas 2026, taking home the prestigious title of Industry Innovation of the Year in North America.

An Integrated Platform Built for Operators

These accolades highlight the strength of Soft2Bet’s iGaming platform, back-office tools and MEGA, Soft2Bet’s gamification solution. The platform brings casino, sportsbook, CRM, CMS, KYC, payments, risk, promotions and player engagement into a single operating setup, giving operators greater control and reducing the need to manage multiple suppliers. Soft2Bet’s technology is shaped by local market needs, partner strategy and strict compliance standards, helping operators launch securely, adapt quickly and grow in highly competitive markets.

MEGA Driving Engagement and Retention

MEGA adds gamification engines to casino and sportsbook journeys through missions, challenges, rewards, segmentation and player progression. For operators, this supports stronger retention, higher LTV and clearer commercial performance. Each project is shaped around local player behavior, partner strategy and strict compliance standards, helping operators enter markets securely and reduce operational complexity.

Commitment to North American Growth

Andrew Cochrane, Chief Commercial Officer at Soft2Bet, said: “Being recognized by SBC is a direct reflection of the work our team has put into building technology that supports operators in highly competitive markets. As we develop across North America, our goal is to show partners how Soft2Bet’s technology can support stronger engagement and growth while meeting rigorous compliance standards.”

A Decade of iGaming Innovation

Soft2Bet’s success at the SBC Awards Americas 2026 adds further recognition to 10 years of building iGaming technology for operators. The company continues to expand its B2B turnkey offering for North American operators seeking platform migration, native mobile apps and support for new market launches.

MEGA: Soft2Bet’s Proprietary Gamification Engine

MEGA is Soft2Bet’s proprietary, API-driven gamification solution that allows operators to seamlessly integrate missions, rewards and player progression into their platforms. This targeted approach deepens user engagement, significantly lifts retention and maximizes LTV to ensure long-term commercial profitability.