SBC Establishes Regulatory Board to Enhance Global Gaming Dialogue

Regulatory Advisory Board to Guide SBC’s Initiatives

SBC has brought together experienced regulatory affairs leaders, former regulators and industry experts to establish a new Regulatory Advisory Board, designed to strengthen engagement between gaming regulators, licensed operators, lotteries, policymakers and industry associations.

Chaired by Andrew Gellatly, Former Executive Director of AGCC, the Board will provide strategic guidance on SBC’s regulatory initiatives, help shape high-level discussions and identify emerging regulatory challenges across international gaming markets.

The initiative forms part of SBC’s wider commitment to creating opportunities for regulators, policymakers and industry leaders to exchange knowledge, address common challenges and contribute to the development of sustainable regulated gaming markets.

The Regulatory Advisory Board includes:

• Andrew Gellatly – Former Executive Director, AGCC (Chairman)
• David Foster – Group Director of International Regulatory Affairs, Entain
• Yannis Xirotiris – Senior Director Regulatory Affairs, Kaizen Gaming
• Jon Polanec – VP Global Risk & Market Integrity, Super
• Francesco Rodano – Head of Responsible Gaming, Allwyn
• Charmaine Hogan – Global Head of Government Relations, Playtech
• Jessica Feil – SVP & General Counsel, OpenBet
• Morten Ronde – International Gambling Regulation & Strategy, Nordic Legal/ Former Danish Regulator
• Eleonore Para – Public affairs consultant expert in gaming/Former Gaming Regulator 

The Board also includes Rasmus Sojmark, CEO & Founder of SBC, and Andrew McCarron, Managing Director of SBC, with Eve Hartley, SBC’s Head of Legal, serving as Secretary.

Rasmus Sojmark, CEO & Founder of SBC, commented:

“Regulation is one of the most important factors shaping the future of our industry. Across Europe, North America and other international markets, we are seeing increasingly complex discussions around taxation, licensing, player protection, illegal gambling and the sustainability of regulated markets.

“SBC has always been about bringing the industry together, and we believe there is a real opportunity to extend that approach to regulatory engagement. We want to create an environment where regulators and industry leaders can have open, informed and constructive conversations about the issues that matter.

“We’ve assembled an outstanding group of people who understand regulation from different perspectives, and their experience will be invaluable in helping us develop something that makes a meaningful contribution to the industry.”

Andrew Gellatly, former Executive Director of AGCC and Chairman of the SBC Regulatory Advisory Board, added:

“Gaming regulation is becoming increasingly complex, with different jurisdictions facing many of the same challenges around player protection, market integrity and sustainable growth.

“The Advisory Board provides an opportunity to bring together experienced industry leaders, identify emerging regulatory challenges and encourage constructive dialogue between regulators and licensed operators. I look forward to supporting SBC in developing its regulatory initiatives across international markets.”

A central priority for the Board will be supporting the development of the SBC Leaders Regulatory Forums, beginning in Amsterdam on 19 April 2027, where 350 senior decision-makers from across Europe’s regulated gaming industry are expected to gather.

SBC is also developing a North American edition in Toronto, bringing together 250 senior regulatory and industry leaders from the United States and Canada.

The initiative builds on SBC’s existing partnerships with the International Association of Gaming Regulators (IAGR) and the International Masters of Gaming Law (IMGL), reinforcing its commitment to regulatory education, collaboration and knowledge exchange.

Other regulatory initiatives

Through the Advisory Board and its wider regulatory initiatives, SBC aims to establish an important international platform for constructive dialogue between regulators and licensed gaming industry leaders, supporting the long-term development of responsible, competitive and sustainable regulated gaming markets.

For more information:
https://sbcevents.com/sbc-leaders-regulatory-forum-2027/