SBC Latinoamérica: unveiling the most in-depth agenda yet

Over 2000 delegates will gather for the third edition of the summit, which will have a stringent focus on the Latin American region. Markets such as Brazil, Chile, Puerto Rico, Mexico and Argentina, amongst others, will be at the heart of discussion and will aim to help operators, suppliers and affiliates navigate complex compliance and regulations, ethical pain points and omnichannel models to successfully operate in the region.   

Alongside a lively exhibition floor which will host 60 top brands such as Betcris, Super Afiliados, Vibra Gaming, Pragmatic Play, Incode, Vesta, PayBrokers and EstrelaBet, summit attendees will also be able to take advantage of the extensive conference agenda across the two core days of the event. 

 The agenda will encompass a large range of topics, including; mitigating advertising bans, building a sustainable future for digital payments, enhancing company presence in LatAM markets and omnichannel models to name a few. Discussions will take place over three stages, with each panel hosting leading industry experts who will share their invaluable insights and past experiences, equipping attendees with the right knowledge to make a notable mark in these burgeoning markets. 

150 senior decision-makers will feature across the summit, including Graciela Garay (Ethics and Compliance Officer, CONMEBOL Libertadores), Fellipe Fraga (Chief Business Officer, EstrelaBet), Xabier Rodriguez-Maribona (CEO, Grupo Retabet), Rodrigo Fort (Head of Regional Marketing LATAM, Betsson), Rodrigo Cigliutti (Executive Director, CIBELAE), Florencia Brancato (Global Head of Markets, Pinnacle), David Lopez (CTO, Orenes Grupo), Santiago Montes (Innovation & Business Manager, Club Deportivo Guadalajara), Andre Gelfi (President, Brazilian Institute of Responsible Gaming), Christopher Guzman (Head of Affiliates, Logrand Entertainment), Zeno Ossko (CEO, BetWarrior), Alexandre Fonseca (Country Manager Brazil, Kaizen Gaming), Noelia Groisman (Affiliate Leader, Codere) and many more to be announced. 

The panel LatAm Leaders: a new crucible for innovation in gaming and sports betting, will be part of the Leaders conference track and explore the innovation opportunities in Latin America and the soon-to-be-regulated Brazilian market through insights from local operators. Panelists will center their discussion on the crucial role played by local operators within an environment where international operators are actively pouring in to capitalize on emerging opportunities. Expert speakers include Gonzalo Perez (CEO, Apuesta Total), JD Duarte (CEO, Betcris) and Xabier Maribona (CEO, Grupo Retabet).

The Sports Betting in Brazil: a sleeping giant awakens panel, will feature as part of the Sports Betting Product track, and explore the enormous potential Brazil has to offer, how local and international operators will reap the benefits of this emerging market and what innovations will emerge to benefit the global gaming industry. Expert speakers Alexandre Fonseca (Country Manager Brazil, Kaizen Gaming), Sebastián Salazar (CEO, Estelar Bet) and Florencia Brancato (Global Head of Markets, Pinnacle) will lead the conversation.

The panel Transcending the traditional affiliate-operator relationship: building trust in LatAm will form part of the Affiliates & Advertising conference track, and will discuss how the emerging LatAm region, with its millions of sports fans and distinctive cultural factors, creates the perfect environment for operators and affiliates to collaborate to build trust with their audiences. The panel, which will be moderated by Alessandro Valente (Co-Founder, Super Afiliados) and feature guest speaker Javier Troncoso (CCO, Futbol Sites), among others, will also dive into techniques for building brand loyalty and maximizing conversions through affiliate sites. 

Other conference tracks that will be presented over the course of the core two days include Emerging Markets & Technology, Sports Teams & Media, Payments & Compliance, Lotteries & iGaming and Player Protection, as well as a host of industry roundtable discussions on Latin American markets such as Brazil, Chile, Mexico, Colombia and more.

Rasmus Sojmark, CEO & Founder of SBC, said: “Industry players have been consistently introducing their brands in the region, showcasing impressive results from their presence on the continent. Thus, it becomes crucial to sustain a dynamic discussion as more countries enact intricate regulations, demanding forward-thinking strategies and information exchange. This year's agenda places a strong emphasis on exploring opportunities in multiple Latin American countries to cater to the needs of industry stakeholders.”