SBC Summit 2025 Opens Today: 135,000 m² of Innovation, Networking, and Deals
⏱ 4 min read
(Lisbon, SoloAzar Exclusive).- Today marks the official kickoff of the 2025 edition of SBC’s flagship show—its biggest and boldest yet. Spanning an impressive 135,000 square meters and welcoming over 30,000 attendees, including 8,000 operator representatives, this year’s event sets a new benchmark in attracting high-quality, decision-making buyers. Dive into the full schedule and discover everything the show has to offer in the complete article.

Opening Times 8.00 to 18:00
10:00 - 18:00: SBC Summit Exhibition welcomes all attendees
Food Festival
People can grab food and drinks easily at the food trucks placed all around the exhibition floor.
At Room 2.7, it was held a Recovery in Gaming Breakfast Social from 09:30 to 10:30.
An alcohol and drug recovery community for people in the gambling industry, with the aim to provide a safe, confidential space for anyone in recovery or struggling with addiction.
Contact : Huw: +44 (0) 7585 306 330, Email: huw@recoveryingaming.com / www.recoveryingaming.com

10:00 - 18:00
Feira Internacional de Lisboa & MEO Arena
SBC Summit
The 2025 edition will be the biggest yet, spanning 135,000 square meters and welcoming 30,000 attendees, including 8,000 operator representatives, demonstrating SBC's strong focus on attracting high-quality, qualified buyers.
SBC Summit is a truly global-calibre event that addresses every business need, from brand awareness to lead generation. It is the fastest-growing event in gaming, built to connect every vertical, every job title, and every objective, without compromising on quality.
The conference remains educationally rich, with six stages, brand new Tech Academies and more than 550 industry-leading speakers delivering high-level insights across all sectors.
Expo Highlights:
700 exhibitors spread across specialised Summits and zones:
- Affiliate Leaders Summit with 3,500+ affiliates
- Payment Expert Summit
- Sports Betting & iGaming Zone
- Casino & iGaming Zone
- Player Protection Zone
- Startup Zone
-In the morning, from 10:00 to 12:00, LATAM & Brazil Conference: Brunch Networking was held at Global Markets Lounge
-Emerging Markets Lounge: Africa Conference: Brunch Networking
Is Africa on your radar? Was the Africa Brunch, sponsored by SmartSoft Gaming, at the Emerging Markets Lounge, right next to the new Emerging Markets Stage. The stage was added this year to put fast-developing regions like Africa in focus.
10:00 - 18:00
Green Zone, Feira Internacional de Lisboa & MEO Arena
Payment Expert Summit
It brings together global payment leaders, tech providers, operators, compliance experts, and financial institutions for three days of focused, high-level content.
On the conference side, the Payment Expert Summit will run across a dedicated Technology Stage
10:00 - 18:00
Purple Zone, Feira Internacional de Lisboa & MEO Arena
Affiliate Leaders Summit
For the first time, it will run across all three days of the event. It is designed to foster connections between affiliates, operator affiliate managers, and key players.
10:45 - 13:15
MEO Arena: Super Stage
Adjacent to FIL, the Super Stage taok place at MEO Arena—Portugal’s largest indoor venue and the perfect backdrop for impactful conference sessions.
11:00 - 16:30
FIL Square
3v3 Football Championship sponsored by Odds88
SBC Summit 3v3 Football Championship sponsored by Odds88 will be a highlight of SBC Summit, where 16 teams compete to be crowned the SBC Summit 3v3 Football Champions.
Running over 3 days of the summit players from the industry show off their skills at the SBC Summit 3v3 Arena. The group stages take place on Day-1 and Day-2.
12:00 - 17:30
Feira Internacional de Lisboa & MEO Arena
Global & Emerging Markets Stages
13:00 - 14:00
Room 2.7
Recovery in Gaming Lunch Social
An alcohol and drug recovery community for people in the gambling industry. Our aim is to provide a safe, confidential space for anyone in recovery or struggling with addiction.
Contact : Huw: +44 (0) 7585 306 330, Email: huw@recoveryingaming.com / www.recoveryingaming.com
13:15 - 17:30
SALA TEJO : Tech Academies
SBC Tech Academies are tailored for professionals eager to sharpen their edge across two of the most dynamic and future-focused disciplines: Artificial Intelligence and Startup Innovation.
15:20 - 15:50
Global Markets Lounge
LATAM & Brazil Conference: Refreshment Break
Sponsored by PG Soft, at the Global Markets Lounge, right next to the new Global Markets Stage, on Tuesday, 16 September.
15:20 - 15:50
Emerging Markets Lounge
Africa Conference: Refreshment Break
Join the Africa networking and refreshments break, sponsored by SmartSoft Gaming, at the Emerging Markets Lounge, right next to the new Emerging Markets Stage, on Tuesday, 16 September.
16:00 - 17:00
B795 Networking Lounge Hall 2
21VIRAL Networking Drinks reception
Come and join us at B795 Networking Lounge for networking drinks, to mark the end of day 1 of SBC Summit
16:00 - 17:30
B795 Seating Area
Networking Drinks by 21Viral
18:00 - 21:00
Altis Grand Hotel
IMGL Opening Ceremony
The International Masters of Gaming Law (IMGL), the industry’s leading association of gaming lawyers, is co-locating its Autumn Conference to coincide with SBC Summit.
The Opening Ceremony will take place on Tuesday, 16 September at 18:00
20:00 - 02:00
Urban Beach
SBC Summit Opening PartyDon't Miss!
Get ready to wrap up Day 1 of SBC Summit 2025 in true Lisbon style. The Opening Party at Urban Beach, one of the city’s most iconic nightlife destinations, will bring the global gaming community together for a night of music, drinks, and world-class networking.
Tomorrow
Wednesday, September 17
09:00 - 18:00
Day 2 Exhibition Opening Times
09:00 - 10:00: Exhibition floor opens for exhibitors only
09:00 - 18:00: Food Festival open for breakfast
10:00 - 18:00: SBC Summit Exhibition welcomes all attendees
10:00 - 18:00
Green Zone, Feira Internacional de Lisboa & MEO Arena
Payment Expert Summit
The Payment Expert Summit returns as a key part of the wider SBC Summit, bringing together global payment leaders, tech providers, operators, compliance experts, and financial institutions for three days of focused, high-level content.
10:00 - 18:00
Purple Zone, Feira Internacional de Lisboa & MEO Arena
Affiliate Leaders Summit
The Affiliate Leaders Summit returns as a standalone event within the wider SBC Summit, and for the first time, it will run across all three days of the event.
Categoría:Events
Tags: SBC Summit,
País: Portugal
Región: EMEA
Event
BiS SiGMA South America 2026
06 de April 2026
Fast Track Showcases AI-Powered CRM Innovation at BIS Sigma South America 2026
(São Paulo, SoloAzar Exclusive).- At the recent BIS Sigma Edition, Fast Track highlighted how its AI-driven CRM solutions are reshaping operator strategies in Brazil’s newly regulated iGaming market. Muriel Le Senechal, Regional Commercial Manager for LatAm, shared insights on the industry’s shift from acquisition to retention, emphasizing the role of automation, personalization, and real-time engagement in driving sustainable growth.
Tuesday 12 May 2026 / 12:00
Pay4Fun’s Leonardo Baptista on BiS SiGMA South America 2026: Regulation, Market Maturity and Brazil’s Expanding Opportunities
(São Paulo, SoloAzar Exclusive).-In this interview at BiS SiGMA South America 2026, Leonardo Baptista, CEO and co-founder of Pay4Fun, shares insights on the event’s strategic importance for the Latin American gaming industry. He highlights the growing maturity of regulatory discussions, the increasing focus on compliance and sustainability, and the expanding opportunities in Brazil—one of the most promising regulated markets globally.
Thursday 07 May 2026 / 12:00
Air Dice Strengthens LATAM Presence with BiS SiGMA São Paulo Trade Show
(São Paulo, SoloAzar Exclusive).- Erkki Nikunen, Partner & CBDO at Air Dice, discussed the company’s participation at BiS SiGMA São Paulo. In this exclusive conversation with SoloAzar, he shares insights on their experience as exhibitors, business opportunities generated, and the company’s vision for Brazil and the wider Latin American market.
Wednesday 06 May 2026 / 12:00
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