SBC Summit 2026: The Premier Exhibition for iGaming Leaders Starts Today

Seminars and Panels: The Agenda for the Day (Super Stage - MEO Arena) 

The day kicks off with high-profile seminars and direct sessions, bringing together legendary figures and top executives:

11:55 - 12:00 | Opening Remarks "The Mayor of Lisbon and the CEO and Managing Director of SBC welcome guests to SBC Summit 2026." Hosted by: Carlos Moedas (Mayor of Lisbon), Rasmus Sojmark (CEO and Founder of SBC), and Andrew McCarron (Managing Director of SBC).

12:00 - 13:00 | Leadership in Sports Business

"This session will explore the evolution of sports, technology, media, data, and fan engagement through the perspective of three leaders who have helped shape the modern sports ecosystem. The connection between sports betting and iGaming will also be examined."

Speakers: Michael Jordan (Basketball Icon, Investor, and Philanthropist), Carsten Koerl (CEO and Founder of Sportradar), and Jason Robins (CEO and Co-founder of DraftKings). Moderator: Kirsty Gallacher (Television Presenter).

13:00 - 13:50 | Super CEO Panel: The Industry Speaks

"Once again, the SBC Summit's Super Stage hosts seminars featuring the true titans of the gaming industry, who debate the defining issues of the current era."

Expert talks and panels continue throughout the afternoon.

Exhibition Experience: Networking and Strategic Tours 

SBC Summit 2026 not only shines on stage but also features one of the largest exhibition areas, showcasing the latest innovations in the global gaming industry. With over 800 exhibitors and sponsors, the event covers everything from casinos and sports betting to payments, AI, fintech, compliance, and media.

The exhibition floor is organized into clear, sector-focused routes to optimize time:

Casino: Halls 1, 2, and 4.

Sports Betting: Hall 3.

Payment Expert Summit: Hall 4.

Startup Hub: Between Halls 1 and 2.

Player Protection Zone: Connecting Halls 3 and 4.

Media Hub: Near the registration area (outside the venue).

The experience goes well beyond the booths, offering zones perfectly designed for organic networking—such as Festival Square, the Food Festival areas, and multiple exclusive business lounges.

Stay tuned as SoloAzar covers the event throughout the week, delivering all the essential news and top highlights from the show.