SBC Summit Latinoamérica: Unveiling Intricacies on Sports Teams & Media Dynamics

The ‘Sports, Team and Media’ track will take place on Thursday, November 2nd, the second core day of Latin America’s premier iGaming and sports betting event -  hosted at the Seminole Hard Rock Hotel & Casino, Miami and expecting over 3,000 attendees.

Track attendees will have the opportunity to witness the convergence of industry leaders from the betting, sports and media sectors, who will share their distinctive experiences in navigating the dynamic Latin American landscape. 

Delegates can proactively engage in discussions regarding the intricate nature of partnerships between sports organizations and gambling companies, as well as explore, the strategies that operators can implement to safeguard both themselves and their partners from regulatory and ethical risks, among other relevant topics.

Rasmus Sojmark, CEO & Founder of SBC, said: "While there is significant discussion surrounding the convergence of betting, sports teams, and media, the primary goal of this track is to meticulously examine the inherent intricacies of this synergy. Frequently, advertising bans or restrictions can present obstacles to these partnerships and growth endeavors. Therefore, we aim for our delegates to acquire practical insights that will aid them in refining their strategies for the future."

Opening the track is the panel titled ‘Strategies for Collaboration: Advertising Regulations’ which will provide insight into the challenges and opportunities operators face when navigating advertising restrictions. Industry executives Dr. Evert Montero Cárdenas (President, FECOLJUEGOS), Juan Camilo Carrasco (Partner, Asensi Abogados), Sebastian Salazar (CEO, EstelarBet) and panel moderator Carlos Alberto Fonseca Sarmiento (Partner, Fonseca Abogados) will discuss the recent restrictions in Chile where advertising through sports teams was banned and the alternative marketing channels operators can utilize to reach their target audience.

The panel ‘Betting on Women’ will look at the betting demographics associated with major women’s sports tournaments and examine their potential impact on fostering the expansion and growth acknowledgment of women’s sports. Guest panelists Lauren Seiler (Founder, Global Gaming Advisors), Val Calvo Martinez (CEO, BettingLadies.com) and Silvia Paleari (Director of Public Affairs, IBIA) will lead the discussion on the partnership opportunities and statistics related to these betting demographics, answering whether we are entering a new era for women's sports. 

The panel titled ‘What Type of Content and Partnerships Will Win In the Brazilian Market?’ will explore the most effective channels for operators, rights holders and media teams to deliver their content to new Brazilian customers. Paula Young (Head of Commercial Activations & International Relations, SAF Botafogo), Caetano Mendes de Moraes Marcelino (Chief Revenue Officer, Vasco da Gama SAF) and Fellipe Fraga (Chief Business Officer, EstrelaBet), will discuss the importance of omnichannel experiences in appealing to tech-savvy sports fans and how legislation could stifle advertising efforts in the region.

Additional conference tracks available to attendees include the Emerging Markets & Technology track,  the Payments & Compliance track, the Leaders track, the Sports Betting Product track and the Affiliates & Advertising track.