SBC Summit Rio 2026: ANJL and SBC Sign Strategic Partnership to Drive Brazil’s Regulated Betting and Gaming Market

SBC has announced a strategic partnership with the National Association of Games and Lotteries (ANJL) for SBC Summit Rio, bringing one of Brazil’s most influential industry bodies into the heart of the country’s leading event for the betting and gaming market.

SBC Summit Rio will bring together 15,000 attendees for three days of networking, education, and business development. More than 150 speakers will address the industry across dedicated tracks, including Leadership, Tech Innovation, and Marketing, with specialist summits such as the Affiliate Leaders Summit and Payment Expert Summit offering focused insights into Brazil’s affiliate and payments ecosystems.

The agreement has been formalised ahead of SBC Summit Rio 2026, which will take place from 3–5 March at Riocentro in Rio de Janeiro. The event is expected to welcome more than 15,000 delegates from Brazil and leading international sports betting and gaming markets, uniting operators, suppliers, regulators, and investors under one roof as Brazil’s regulated market continues to evolve.

Beyond Rio de Janeiro, the collaboration will extend to other major SBC events with a strong Brazilian audience, including SBC Summit Americas and SBC Summit in Lisbon, further expanding institutional reach and global knowledge exchange.

Founded in March 2023, ANJL represents companies that legally operate across Brazil’s lotteries, sports betting, and gaming ecosystem. The association plays an active role in fostering a transparent, ethical, and well-regulated market, working closely with legislators and executive authorities to strengthen regulation, prevent capital flight, and attract foreign investment.

ANJL’s work is underpinned by a strong commitment to consumer protection, responsible advertising, and the fight against illegal gambling, all of which are central to the sustainable development of Brazil’s regulated market.

Plínio Lemos Jorge, President of ANJL, commented:
“ANJL continues to pursue its mission of representing the gaming industry in key forums, always defending a market committed to transparency, legality, and the well-being of bettors.

For ANJL, the partnership with SBC reinforces the commitment of its member companies to a legal and professional market. The exchange of experience between companies and specialists who are global references enriches the search for innovative solutions and promotes important debates that ultimately drive the development of the sector in Brazil and worldwide.”

Through the partnership, ANJL will benefit from a high-impact platform to amplify its advocacy, educational initiatives, and institutional engagement, while supporting the adoption of best practices, information sharing with authorities, and the professional development of the sector through training and knowledge exchange.

For SBC, the partnership strengthens relationships with Brazil’s most influential industry bodies and reinforces SBC Summit Rio’s position as the leading forum for senior decision-makers navigating the country’s regulated betting landscape.

Lucía Mouriño, VP Relationships LatAm at SBC, said:
“ANJL plays a central role in shaping Brazil’s regulated betting market, particularly around compliance, consumer protection, and market integrity. Partnering with the association strengthens the quality of dialogue at SBC Summit Rio and ensures the event reflects the priorities, challenges, and opportunities facing the industry on the ground.”

SBC Summit Rio 2026 will bring together 15,000 attendees for three days of networking, education, and business development. More than 150 speakers will address the industry across dedicated tracks, including Leadership, Tech Innovation, and Marketing, alongside specialist summits such as the Affiliate Leaders Summit and Payment Expert Summit, offering targeted insights into Brazil’s affiliate and payments ecosystems.

The exhibition floor will host over 400 exhibiting and sponsoring brands, providing delegates with direct access to the latest products, services, and innovations. With licensed operators and prospective market entrants under one roof, SBC Summit Rio has established itself as the essential event for success in Brazil’s rapidly evolving regulated market.