SBC Summit Unveils New Pass Structure

SBC Summit has overhauled its ticketing structure with the introduction of five dedicated pass categories, while Affiliate Leaders Summit will now operate as a standalone event with its own separate ticketing system, reflecting the event’s continued growth and increasing audience diversification.

With early bird pricing set to end on 5 June, attendees have limited time remaining to secure discounted rates before standard pricing takes effect.

Returning to Lisbon’s Feira Internacional de Lisboa and MEO Arena from 29 September to 1 October, SBC Summit has grown far beyond the traditional conference and exhibition format, now bringing together operators, affiliates, suppliers, payment providers, regulators, media, startups, and investors through a multi-layered event experience spanning education, networking, business development, and entertainment.

 Five New Pass Categories Tailored to Attendee Needs

To better reflect the different ways industry professionals engage with the event, SBC have introduced five dedicated pass categories: Expo Pass, Conference Pass, Networking Pass, Business Pass, and VIP Pass.

The move marks a strategic shift towards more tailored attendee experiences, allowing delegates to choose access based on their objectives, whether focused on product discovery, education, networking, or premium hospitality.

The free Expo Pass provides access to the exhibition floor, where attendees can explore products, services, and innovations from leading companies across sports betting, casino, payments, technology, and iGaming.

Meanwhile, the Conference Pass, priced at €419 until 5 June (€599 thereafter), is aimed at delegates seeking access to SBC Summit’s conference programme, featuring industry insights, educational sessions, and keynote discussions delivered across multiple stages.

For attendees prioritising networking and business development, the Networking Pass, also priced at €419 until 5 June (€599 thereafter), grants access to SBC Summit’s networking programme, evening events, and enhanced functionality within the SBC Connect app, including direct messaging and meeting booking capabilities. Unlike the Conference Pass, it does not include access to conference sessions.

The Business Pass, available at €559 until 5 June (€799 after), combines conference access with networking opportunities, offering a hybrid option for attendees looking to maximise both educational and commercial value throughout the event.

At the top tier, the VIP Pass delivers the most comprehensive SBC Summit experience, combining full access to the exhibition floor, conference programme, daytime and evening networking events, and premium hospitality benefits, including complimentary food and drinks at the event’s Food Festival.

Operators, affiliates, and regulators remain eligible to apply for complimentary passes.

Premium Experiences and Educational Add-Ons

Beyond the core ticket categories, SBC Summit will also offer a range of premium add-ons designed to enhance the attendee experience.

This includes access to the event’s specialised Tech Academies covering Marketing, AI, Web 3.0, and Gamification, alongside a series of hands-on workshops. Available through the Education+ add-on (€249), these sessions are aimed at delegates seeking more practical, skills-focused learning opportunities. Attendees can secure access by contacting upgrade@sbcgaming.com.

Additionally, ticket holders without Infinity Lisbon access included in their package can purchase the standalone Party Pass add-on (€149), granting entry to one of the gaming industry’s largest networking celebrations. Access to Infinity Lisbon is otherwise reserved for Networking Pass and VIP Pass holders.

 Affiliate Leaders Summit Becomes a Standalone Event

The updated ticketing structure also coincides with a significant evolution for the Affiliate Leaders Summit, which will now operate as a fully standalone event dedicated exclusively to the affiliate and performance marketing ecosystem.

As part of the change, Affiliate Leaders Summit will feature its own separate ticketing system, meaning SBC Summit attendees will require an additional Affiliate Leaders Summit pass to attend the event.

Unlike SBC Summit’s multi-tiered model, Affiliate Leaders Summit will offer a single VIP-style access pass, priced at €419 during the early bird period and increasing to €599 after 5 June. Affiliates will continue to receive complimentary access, while all other attendee categories, including operators, will require a paid ticket.