SiGMA Central Europe: An Exclusive Conversation with GR8 Tech’s Chief Sales Officer Yevhen Krazhan

Products showcased at  SiGMA Central Europe

"Our star at SiGMA was ULTIM8 Sportsbook and its two paths: iFrame for speed and API for full UX control. With the iFrame, operators plug ULTIM8 straight into their existing platform. No heavy rebuild, minimal risk, and a launch time as short as one week within our framework. It’s built for speed and market entry. With the API route, operators hook directly into our backend while fully controlling the frontend. That option resonated most with more mature teams who want to design their own journeys but still lean on a heavyweight backend.

What really clicked with the audience was the day-one market fit ULTIM8 Sportsbook brings in both modes. It delivers: ~180K in-play events per month across 50+ sports & esports, 30+ languages, 160+ fiat & crypto currencies, plus flexible layouts and widgets in the iFrame UI."

 About  networking, visitor quality, and business opportunities

"Strong across the board and our best-performing conference yet. Networking was high-density and purposeful. Our Heavyweight Lounge plus the “Behind The Gloves” sessions kept traffic focused; we logged 140 qualified meetings over three days.

 Visitors at our booth were mostly decision-makers from regulated European markets: C-level, product/sportsbook, CRM/BI. Conversations were KPI/timeline-driven rather than exploratory.

 We heard a demand for fast, compliant launches and long-term control. ULTIM8 resonated because it plugs in and starts generating sportsbook revenue quickly (with ongoing customization, localization, and built-in engagement). We closed a deal on Day 3 and moved a high-potential operator to late-stage discussions, with additional follow-ups on affiliate ops and resilience."
 

  About  the Italian market

"While Italy is an interesting and mature market, our current strategic focus lies primarily in high-growth regions like MENA, Africa, and Latin America, where adaptability, localization, and speed to market create far greater impact for operators.

That’s where GR8 Tech truly stands out:

●       Geo-specific presets that cut launch time from months to weeks,

●       AI-driven personalization proven to boost engagement by 30%, and

●       Resilient infrastructure with 99.99% uptime.

These markets demand flexibility and precision from day one, and that’s exactly what we’re built for. While we continue monitoring opportunities in Europe, our energy right now is on helping operators in emerging regions win faster, scale smarter, and build lasting market positions."

And  Yevhen Krazhan added "The Italian market remains one of Europe’s most stable and mature iGaming environments. Regulation is clear, consumer trust is high, and both sports betting and online casino continue to show healthy, predictable growth.

Innovation is happening, but always within the framework of a tightly regulated environment. The biggest growth is in mobile-first experiences, live betting, and richer football-focused content, which continues to dominate player demand."

To Finish, Looking ahead to the close of 2025 and the beginning of 2026, what projects or launches do you anticipate rolling out in Italy and across Europe?

“Through late 2025 and into 2026, we’re scaling Platform for Champions: expanding The Heavyweight Club community, improving market-ready geo-specific presets for even stronger launches, and making upgrades to our solutions, so operators can launch sharper, scale smarter, and operate with championship discipline”.

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