SiGMA Europe Awards 2026: 1xBet Wins Best Sports Betting Operator

Recognition at SiGMA Europe Awards 2026

On May 27, the fortified city of Valletta became the centre of European iGaming business activity as the prestigious SiGMA Europe Awards 2026 took place in Malta’s capital. The award “Best Sports Betting Operator 2026” reflects recognition from industry experts, partners, and clients across multiple markets.

Company Reaction to the Award

Simon Westbury, Strategic Advisor at 1xBet, commented on the achievement: “To be recognised as Sportsbook Operator of the Year for the fourth time this year across four different geos shows that 1xBet’s sportsbook is clearly the leading sportsbook in the market with global reach and local specifications that ensure the products appeals to our customers wherever they are. To win in Europe is always special and we thank SiGMA for organising a wonderful ceremony and Betby for sponsoring the award.”

Gala Event in Malta

The ceremony was held at the luxurious Casino Maltese, where guests enjoyed a gala evening featuring cultural performances and premium networking opportunities.

Attendees also supported charitable initiatives led by the SiGMA Foundation.

Focus on Innovation and Responsible Gaming

According to industry observers, 1xBet continues to stand out through its multifunctional mobile-first platform and commitment to responsible gambling.

The operator offers betting markets across all major sports, with more than 1,000 events available daily. Its platform supports 73 languages and more than 250 payment methods, including regional payment providers tailored to local markets.

The company also reported stable double-digit growth in betting activity of 14.2%, driven by platform upgrades and AI-powered personalisation tools aimed at improving the user experience.

1xPartners Expands Global Reach

Beyond sports betting, 1xPartners has grown into a major affiliate ecosystem with more than 500,000 partners across 150 countries.

The program provides real-time analytics, regionalised marketing tools, and locally adapted creative campaigns designed to help partners respond quickly to changing market conditions.