SiGMA North America 2026: Industry Leaders Back Mexico Launch

With momentum building ahead of SiGMA North America 2026, prominent industry leaders are stepping in as ambassadors for the summit’s first Mexico City edition. The confirmed lineup brings together C-level executives, founders, and specialists working across iGaming in North and Latin America.

The landmark summit is set to welcome 4,000 delegates, 1,000 operators, more than 150 speakers, and over 200 exhibitors and sponsors, with more than 40% of the audience expected at C-suite level.

Who are the ten summit ambassadors confirmed so far? 

Javier Troncoso, Co-Founder & CEO of InsightPlay.ai, a technology partner helping operators with acquisition and retention. Troncoso is developing an AI agent platform that automates, analyses, and personalises operational tasks.

David Fica, Co-Founder of Land Vegas Group, is an entrepreneur and leader with more than 20 years of experience. He is building Land Vegas Group at the intersection of immersive solutions, virtual reality, the metaverse, and the entertainment industry.

Stephen Crystal, Founder & CEO of SCCG Management. Stephen has more than 30 years of industry experience, including legal work with public and private companies, casino operations in Las Vegas, and roles as an investor and adviser on financing, M&A deals, and gaming technology development, with transactions exceeding $2 billion.

Fellipe Fraga, CBO of Stellar Gaming. His legal background and focus on public and sports law are combined with business development experience and a strong understanding of Brazil’s gambling regulation, one of the region’s most dynamic markets.

Iliana María Pineda Echeverri, Chief Legal & Compliance Officer at Wplay, one of Colombia’s key operators. A lawyer with more than 20 years of experience, she leads legal support and compliance oversight at Wplay.

Fernando Garita, Managing Partner & Co-Founder of Kabata Group, a firm focused on consulting, deal support, brand representation, and strategic advancement for international companies in Latin America.

Juan Pablo Barahona, LATAM Regional Director at BETBY. His background spans sales, marketing, management, and technology, a combination that has made him one of the region’s most recognisable industry figures.

Elizabeth Maya Cano, President of Cornazar, the Colombian association representing entrepreneurs and licensed operators. Her public work focuses on dialogue among industry, regulators, and government institutions.

Gonzalo Perez, CEO of Apuesta Total, one of Peru’s notable operators in sports betting and online casino. The company has operated since 2016. Perez focuses on competition, taxation, and industry development after Peru’s move to a regulated model.

Rosa Ochoa, Founder & Strategic Advisor at Blue Global Gaming, a specialist in online gambling, technology, and business development across Mexico and Latin America. She has more than 20 years of industry experience, including business planning, client work, local launches, and associations with international gaming and lottery companies.

Ambassadors on the conference agenda

The summit will feature a two-day conference programme that brings together industry leaders to discuss the markets shaping gaming across North and Latin America.

Several of the newly announced ambassadors are already part of the conference agenda. On Day 1, Javier Troncoso is listed for the fireside chat “Predictive Play: The Future of AI Personalization”, which will examine how AI is changing the player experience, responsible gaming, and real-time personalisation. David Fica will join the panel “The Machine Import Bottleneck: What’s Slowing Land–Based Gaming in Mexico?”, focused on regulatory transitions, customs delays and import controls affecting casino operators and suppliers.

Rosa Ochoa and Iliana María Pineda Echeverri are both listed for “48 Hours to Fallout: how iGaming crises unfold in Mexico & LATAM”, a panel on regulatory changes, payment friction, affiliate pressure and crisis response across the region. On Day 2, Stephen Crystal will join “Regulation & Revenue: Dissecting North America’s State + Provincial Affiliate Ecosystem”, while Fellipe Fraga is listed for the keynote “LATAM’s Mobile Populace: Winning the Next 50M iGaming Players”.

What else awaits delegates at SiGMA North America

The ambassador announcement also reflects the wider strategy behind SiGMA North America 2026. The Mexico City summit will follow BiS SiGMA South America 2026 in São Paulo, placing the two Americas events five months apart and giving industry two major regional touchpoints in the same year. Brazil remains the group’s core South American meeting point, while Mexico provides SiGMA with a North American base with direct relevance to Spanish–speaking markets, cross–border expansion, and companies operating across Latin America, the United States, and Canada.

 September

The September calendar is also designed to help delegates combine several major events into one trip. From 01 to 03 September, Centro Banamex will host SiGMA North America, with three days of conference content, expo activity and networking in Mexico City. The agenda already includes SiGMA Pitch North America, where ten shortlisted startups will present live to investors, business leaders and venture capitalists, as well as the SiGMA North America Awards on 01 September, an evening recognising companies and professionals across iGaming.

Beyond the main summit floor, delegates can expect networking dinners, cultural participation tours, off–site retreats and VIP formats across Mexico City. After the summit, SiGMA Group will host the Affiliate Retreat in Cancun from 04 to 06 September, bringing together 50 leading affiliates for an informal networking event. From 07 to 08 September, iStack will also host Affiliate World Americas in Cancun, creating a full September route for companies active in performance marketing across the region.

New programme details, panels, and speakers will be published on the summit page and in our articles closer to September. Follow updates on SiGMA News!

The fuse is lit in Mexico City. SiGMA North America from 01-03 Sept 2026. 4,000 delegates. Three days of deals, insight, and startup sparks. Lead from the front and book your spot.