Soft2Bet Earns Four Shortlist Nominations at the EGR B2B Awards

Soft2Bet, a B2B iGaming platform provider, has been shortlisted in four categories at the EGR B2B Awards 2026, with nominations recognising the strength of its technology, product delivery and commercial performance across mobile, casino software, full-service platform delivery and individual achievement.

Soft2Bet’s nominations are in the following categories:

- Innovation in mobile

- Innovation in casino software

- Full service platform of the year - over 5 years

- Individual achievement award for Yoel Zuckerberg, CPO at Soft2Bet

The platform combines a mobile-first user experience, localisation, compliance and engagement tools to support efficient launches, sharper market fit and stronger commercial performance. This gives partners the flexibility to meet local requirements while improving acquisition, conversion and retention.

At the core of Soft2Bet’s B2B platform is MEGA, the company’s proprietary gamification technology for player engagement and retention. Built for casino and sportsbook, MEGA adds missions, challenges and progression mechanics that help operators create more engaging player experiences. As part of the wider Soft2Bet platform, MEGA works alongside CRM, payments, content and risk tools to support more personalised journeys and give players more reasons to return.

The  innovation nominations recognise Soft2Bet’s excellence in mobile and casino software, while the full-service platform nomination highlights a connected B2B offering that helps partners launch efficiently, adapt to local market needs and excel in competitive markets. That balance between player experience and operational control is central to Soft2Bet’s approach, and Yoel Zuckerberg’s nomination reflects his role in turning gamification into a clear advantage for operators.

Andrew Cochrane, Chief Commercial Officer at Soft2Bet, commented: “Being shortlisted in four categories at the EGR B2B Awards 2026 is strong recognition for the work our teams are doing across product, technology and commercial delivery. We are focused on giving operators technology that is intuitive, flexible and built for the demands of highly competitive markets. It is also great to see Yoel recognised in the new Individual achievement award category, well deserved.”

The nominations add to Soft2Bet’s growing industry recognition and follow its earlier EGR Europe Awards 2026 win for European Casino Platform Supplier, underlining the strength of its B2B platform and its focus on helping operators launch efficiently, compete more effectively and drive stronger performance in key markets.