"Soft2Bet made a real mark at G2E Las Vegas, North America", Martin Collins, Soft2Bet

How was your experience at G2E this year?

This year’s G2E was a special one. It was my first time at a conference within my new role at Soft2Bet, and I learned how special this team truly is. Soft2Bet made a real mark on North America. 

We saw genuine interest in a new market, and it was evident that some of our solutions are not only of interest to new partners, but are also innovative beyond anything seen in the iGaming landscape in the US. 

The team put together a great booth, where we met with what seemed like endless media and new partners, laying a strong foundation for our entry into Ontario and New Jersey in the next year.

Regarding the products Soft2Bet presented at G2E, what is the message for potential new partners?

Our message to visitors of G2E and potential new B2B partners was to expect our arrival in the North American market with a competitive, high-quality platform and product backed by revolutionary technology that lowers the cost of retention and acquisition while keeping players excited and motivated to play! 

How are you working on innovations within the US market?

At G2E, we focused on the motivational engineering innovations we’ve made over the last few years in Europe that have not yet been experienced by the US market. 

Widely known as gamification, our motivational engineering techniques are revolutionizing how players interact with their online casino and Sportsbook brands. Indeed, it combines Casino and Sportsbook with skill games, free-to-play games, strategy games, football manager games, and more, to create extremely high retention and three times higher screen time to support player acquisition. 

After the success of the firm's presentation at G2E, could you give a summary of the Company’s achievements this year?

2023 has been a whirlwind year for Soft2Bet. We’ve earned Romanian, Greek, Swedish, and Italian licenses just this year. Our company has grown more than 3X in 12 months, we won Platform Provider of the Year at SiGMA BALKANS/CIS Gaming Awards and were shortlisted in 3 categories for the SBC Awards. All of this, and we’re just getting started. There are a few more licenses we hope to receive by the end of the year, as well as some innovations with new motivational engineering features we plan to introduce.