Soft2Bet Shares Key Insights from SBC Summit Malta
Friday 08 de August 2025 / 12:00
⏱ 1 min read
(Malta).- In June, the Soft2Bet team took center stage at SBC Summit Malta, leading thought-provoking discussions that continue to influence the industry today.
In June 2025, Soft2Bet made a strong impression at the SBC Summit in Malta, where industry leaders gathered to explore the future of iGaming and sports betting. With a series of impactful talks and panel contributions, the Soft2Bet team shared forward-thinking strategies, product innovations, and insights that continue to spark conversations across the sector. As the event’s discussions echo into the second half of the year, here’s a look back at some of the key takeaways from our presence at SBC Summit Malta.
In The Art of the Sequel
Chief Business Development Officer Martin Collins emphasised that successful sequels preserve the core appeal of the original game while adding fresh elements to surprise and retain players. Influencer-driven launches accelerate adoption, often doubling player retention.
In Are Sweepstakes Casinos the Future of RMG?
Collins explained that sweepstakes casinos offer genuine potential for growth, particularly in markets with tighter regulations, because they naturally align with consumer behaviours like coupon collecting in the United States. When executed correctly, with strong reward systems and compliance measures, they can effectively expand market opportunities.
Three broader industry themes emerged clearly from these discussions: retention budgets are surpassing acquisition spend, players demand a balance of familiarity and innovation, and aligning with local culture can determine success or failure.
Categoría:Events
Tags: Soft2Bet,
País: Malta
Región: EMEA
Event
SiGMA North America 2026
01 de September 2026
LatAm Regulators Discussed Illegal Gambling and Innovation at SiGMA North America
(Mexico City, SoloAzar Exclusive).- The panel "The Red Pen Forum: Regulators Respond to the Industry," held during SiGMA North America 2026, brought together representatives from Uruguay, Argentina, Puerto Rico, and Honduras to analyze regulatory challenges, digital transformation, illegal gambling, and the need to adapt lotteries for new generations. The conference was moderated by Rodrigo Cigliutti, Executive Director of CIBELAE (Ibero-American Corporation of State Lotteries and Betting), and featured the participation of Marcelo Visconti, National Director of Lotteries and Quinielas of Uruguay; Carlos Moyano, President of IAFAS Entre Ríos, Argentina; Heidi Hernández Olivo, Deputy Secretary of the Puerto Rico Lottery; and Lissa Mencía, General Director of Lottery Operations and Games at Loto Honduras.
Monday 28 Sep 2026 / 12:00
SiGMA North America Addressed Crisis Management in iGaming
(Mexico, SoloAzar Exclusive).- During SiGMA North America 2026, Rosa Ochoa, founder of the Blue Global Gaming platform and strategic advisor for gaming operators; Iliana María Pineda Echeverri, Chief Legal & Compliance Officer at Wplay.co; Iraid Rosales, Country Manager Mexico at Amusnet; and Elizabeth Maya Cano, Executive President of CORNAZAR, analyzed the key factors in managing crisis situations within the iGaming industry, with a special focus on transparency, communication, technology, and preparation.
Friday 25 Sep 2026 / 12:00
Affiliates and Acquisition: Keys to Regulated Markets in North America
(Mexico City, SoloAzar Exclusive).- During SiGMA North America 2026, Cristopher Guzmán Reyes, Head of Affiliates at Logrand Entertainment Group; Guga Júnior, influencer and slots expert at Scalar Partners; Andrés Gómez, Head of Latin America Go-to-Market Strategy at Admattic; Yambot Aguilera, Gaming and Finance Sales Director at Google; and Paula Gabriel Jiménez, Advertising Client Growth Director for Microsoft at Aleph, analyzed the state and provincial affiliate ecosystem in North America, as well as the acquisition challenges in regulated markets.
Thursday 24 Sep 2026 / 12:00
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