The Boldt Group showed its capacity for innovation and development at SAGSE

What novelties has the firm presented at SAGSE?

The Boldt group is made up of several Business Units, and on this occasion two of them were presented at SAGSE showing their capacity for innovation and development.

On the one hand, BGaming presented a wide range of technological services for Lottery sales networks. It exhibited state-of-the-art capture terminals for fixed and mobile points of sale, exhibited the Agency Application, a tool developed during the pandemic for the agencyer to work in "home office" mode, showed its extraction display devices at points of sale and three video lottery machines (VLT) designed exclusively for Lottery agencies.

Complementing the playful offer, Bplay was present making Boldt's entire trajectory and experience in physical casinos available to the public, but in a much easier and more fun way. Bplay presented its online platform with a large number of casino games such as slots, table games, live roulette and even video bingo. Complementing the recreational offer, bplay also exhibited its reliable and secure platform to depend on in the world of sports betting, a market that it seeks to lead in the coming years.

How have you seen the latest SAGSE edition and what has been the feedback from visitors? How has been the meeting with customers and exhibitors?

The context has changed with respect to previous events and therefore the edition assumed a new format and composition, with a great capacity for adaptation on the part of its organizers. We consider that it was a successful edition, where the main references of the industry were present with innovative proposals.

Regarding the reunion with clients, we observed great interest and predisposition on the part of the public. Several years without face-to-face contact were transformed into a kind of contained demand, where inquiries were mainly oriented towards the digital transformation of the gaming industry, in the post-pandemic era.

Regarding the relationship with exhibitors, it is worth saying that once again it was possible to observe that beyond healthy competition, this sector of the economy continues to be united, with common concerns and interests, working together to develop the sector.

What are the strategies of the firm for the Argentine and Latin American market for 2022?

In the local market, the strategy is to continue developing and consolidating bplay in online casinos and sports betting. We started the year very well and we want to deepen that momentum. Likewise, Bgaming continues to bet on technological modernization, leading the digital transformation and adding commercial intelligence available to the Lotteries to develop new products and marketing channels.

Regarding LATAM, we continue working to expand. The Boldt group is made up of several Business Units. Some of them already operate in various countries of our region: Chile, Uruguay, Paraguay, in addition to Argentina. BGaming SA as a provider of transactional services for Lotteries, contemplates in its strategic plan the development of geographic markets, and LATAM is without a doubt the priority.

What markets are you targeting in the future and what other shows are you planning to attend this year?

As we just mentioned, LATAM is important and we are focused on monitoring the regulation process of the Brazilian betting market, where we would like to participate in an event.

In general, we closely follow the agenda of industry events, Alea, Cibelae, WLA, GAT, G2, etc. Our policy is to analyze case by case and participate considering that the offer is interesting for each public. Before each event to which we are invited, we participate with the best proposal from each Business Unit for the occasion, and we hope to have achieved it at Sagse 2022, whom we thank for their cordiality and congratulate for their professionalism.