The CEO of Zitro USA tells everything about G2E 2026

G2E 2026: a historic edition for Zitro

"G2E 2026 has been, without a doubt, the most important edition of Zitro in Las Vegas. In the last year we have doubled our turnover in the United States and in the world, and we wanted our presence at the fair to live up to that growth: more than a hundred machines and more than 25 families of games, many of them with innovative mechanics designed for different player profiles.

I want to highlight, above all, the staging of our stand. Not just the product, but also the way we present it. We created a stand with a unique atmosphere and atmosphere, which is precisely that WOW effect, and which conveyed the dimension that Zitro has reached, something of which the FANTASY sign package is part. The distribution of the machines, the lighting, the colours... Everything was designed to demonstrate what we can do with our product in a casino.

It was, in short, a declaration of intent. Zitro has come of age: we are not an emerging promise, but a reliable supplier. That's our calling, and that's what we wanted operators to take away from Las Vegas.

Along with FANTASY and CONCEPT, we also present Zitro Digital, which makes our proven performance games available to online casinos in the land-based market, along with the necessary tools to promote them. Seeing our stand full of customers and operators throughout the fair is the best proof of the trust that the market has placed in Zitro".

Global growth and results in key markets

"The response far exceeded our expectations. We welcome operators from all over the world, something that reflects the global dimension that Zitro has reached today, and that is supported by the great results we are obtaining in all the markets where we operate. In the United States, we are on track to double our installations compared to 2025, and the September Eilers report placed 13 Zitro titles among the 25 best performing in the new games category. I have no doubt that we will continue to grow.

In Latin America, 2026 has also been a key year. FANTASY has established itself as one of the most spectacular cabinets on the market; CONCEPT has established itself as an undisputed benchmark at the top of the rankings, and Mega Lounge and Grand Mega Lounge continue to enjoy tremendous recognition throughout the industry.

In Europe, Asia and Africa, the arrival of CONCEPT and, this year, FANTASY has been a very important leap for Zitro. Both firms are offering superior performance and have allowed us to add highly prestigious operators in the 44 jurisdictions where Zitro is present on those continents to our portfolio. It is worth highlighting the growth in Asia, specifically in the Philippines, where Zitro is present in all the Integrated Resorts (IR) in Manila and will soon be present in all those in the country.

In addition, during 2026 we have expanded our commercial activity in European markets such as Austria, the Netherlands, Belgium and Liechtenstein, as well as in the United Arab Emirates and in African markets such as the Republic of Congo and South Africa.

We are determined to make Zitro a global supplier. We are aware that we still have great potential for growth, and I am convinced that the performance of our games will continue to be the engine to achieve this."

United States: priorities for 2026 and strategy for 2027

"The first thing is to turn the interest we generate in Las Vegas into facilities. A trade show like G2E opens up a lot of conversations, but the real work starts later, when operators check in their rooms how our games perform. That is, in the end, the best letter of introduction we can have.

In parallel, we continue to work on obtaining licenses in new states. The United States is not a single market, but a set of jurisdictions, each with its own requirements, and growing in it requires time, investment, and expertise. Before the end of the year, we hope to have our first operational games in HHR, a segment that has grown a lot in recent years and in which we see a great opportunity.

Looking ahead to 2027, Zitro Digital will play a central role. We are finalizing the licenses to enter the US online market and our strategy will be the same as in other markets: to bring to the digital channel the games that have already proven their performance in the land-based market and work together with operators in their promotion.

The United States is today the market with the greatest potential for Zitro, and we are putting all the means to continue growing in it, both in investment and in infrastructure and equipment".