The Champion's Glow: Reflections from Rui Francisco about G2E 2024

I am particularly proud of how we introduced new products, such as Xing Fú Fortune™ Money Trees and Ronaldinho Crash, which brought fresh excitement to the floor. More than just games, these releases reflect our commitment to creating unique player experiences.

Another novelty which made this year truly special was the introduction of the FBM Foundation at the event. This was the first time we brought a social initiative to a trade show, and it is a project that deeply resonates with our values. Our goal is to give back to the communities where we operate, and the FBM Foundation allows us to do just that.

The Great Pack Party, now in its sixth year, has become a Las Vegas tradition. Hosted at TAO Beach in collaboration with other companies, it was a night to celebrate not only business but the relationships and camaraderie we have built within the gaming industry. It is these connections, nurtured over the years, that make us proud to be part of such a dynamic sector.

But none of this would be possible without the unity and dedication of the FBM team. From the commercial staff to the promoters and technicians, every member worked tirelessly to create an unforgettable experience for our visitors. Our stand reflected this teamwork, offering a welcoming space where visitors could engage with our products and connect with us on a personal level.

As we consolidate our presence in the US market, we remain focused on a customer-centric approach, aiming to build sustainable market share through differentiation. This is the same strategy that has guided us successfully in other regions, and we look forward to the journey ahead.

This year’s G2E allowed us to embody the Champion's Glow—a concept that reflects not only our products but our commitment to excellence, innovation, and the relationships we build. As always, FBM will continue to shine brighter with every step forward.