The Future of iGaming Begins Today at iGB L!VE 2025 in ExCeL London

July 2nd-3rd

The 2025 edition of iGB L!VE opened today at it’s new ExCeL London home. iGaming professionals made full use of ExCeL London’s transport infrastructure with Elizabeth Line and Docklands Light Railway trains full of visitors celebrating the show’s relocation to the Capital.

iGB L!VE Arrives in London: When, Where, and Why 

The event brings together 15,000+ attendees, including operators, affiliates, tech vendors, and game providers—marking a 25% surge in participation compared to previous years. This year's show also integrates the prestigious iGB Affiliate Awards, turning July into a landmark month for the industry.

What's New at iGB L!VE: Sessions, Exhibits & Game-Changers

iGB L!VE 2025 offers attendees 22,000+ sqm of exhibits and activations, including 30 dynamic sessions and a headline keynote by Claire Williams OBE, the former leader of the Williams Formula 1 racing team and one of the most prominent and successful women in F1 history provided the iGB L!VE 2025 keynote.

Exploring the best practice parallels which can be drawn between the data-driven worlds of F1 and iGaming, Claire Williams noted: “There are a number of ways that Formula 1 can inspire businesses and provide tangible takeaways for iGaming operators of all sizes, from product innovation to navigating entry into new markets. As well as key requirements such as having a dynamic leadership, a culture of continuous improvement, hiring the very best problem solvers and being the first to embrace technology advances, F1 also demands the organisational agility that’s necessary to nuance strategy in what is an ultra-competitive space. “

From the TED-style talks and Pitch iGB startup showdown to the Sustainable Gambling Zone focusing on player protection, there’s no shortage of inspiring content. A strong emphasis on tech and responsible gaming makes this event a must-attend for forward-thinking professionals.

The full programme can be viewed at :https://www.igblive.com/event-schedule

London iGaming Week: Networking, Parties, and Premier Access

Coinciding with London iGaming Week (July 1–4), iGB L!VE features curated parties, seminars, and networking experiences across the city. From the Cool Britannia-themed Affiliate Awards hosted by Myleene Klass to exclusive events at the Hippodrome Casino and the high-energy LMG Futbol Experience, attendees enjoy unparalleled access to entertainment and industry insight. Special perks like complimentary drinks and restaurant discounts sweeten the deal for iGB badge holders.