The gaming evolution starts from ENADA

In addition to being the reference point for leading companies in Southern Europe at which to exhibit their increasingly high-performance and innovative products, Enada is also an unmissable opportunity for the entire sector to meet and has numerous topics and moments for reflection on the agenda.

Topical conferences

The official opening on Tuesday 14th March at 11 am (Vision Arena, hall C3), will be attended by Euromat president Jason Frost, together with the top management of Italian Exhibition Group and Sapar (Italian Association of coin-op entertainment machines), who will offer their own greetings. This will be followed at 12 noon by the customary meeting organised by Sapar, which will deal with some of the most topical issues for sector companies.

Tuesday 14th March at 3 pm (Vision Arena, Hall C3), will also see the Gioco News conference entitled ‘The new form of gaming: between new content, devices and payments, a new sector is emerging'. How is the betting and casino world evolving to meet the changing needs of players? From more attractive content, to loyalty strategies, to contactless payment methods: in which direction is the sector heading? Talking on the subject together with Mauro De Fabritiis, Founder of MDF Partners, will be: Marco Bedendo , Gaming Machines & Online Casino Managing Director at SISAL; Marco Castaldo, CEO of Microgame and Francesco Crudo, Director of Corporate and Regulatory Affairs at OKTO.

At EspoGame, esports, gaming & web 3.0 

Once again at this edition, Enada will be accompanied by the no cash winnings entertainment sector with the 5th Rimini Amusement Show, where the focus will be on esports with an extension to other trends such as gamification, the Metaverse, blockchains, cryptocurrencies and NFTs. Indeed, RAS will not only be the setting for EspoGame, the new section specifically for esports, but also for gaming and web 3.0, which picks up the baton from last year's Esports Business Days. 

The highly prestigious brands and speakers that will take part during the two days (15th and 16 th March) will include giants from the food & beverage world, such as Barilla with Maria Vittoria Busani, Matteo Dolcini and Alessio Garbin, and Red Bull with Andrea Contino, as well as leading names in fashion, such as Dolce & Gabbana with Davide Sgherri. The world of football will also be in attendance with Giovanni Sacripante from the FIGC (Italian Football Federation), Danilo Leone from FC Internazionale Milano and Francesco Bevilacqua from AC Monza. Not to mention technology giants, such as LG with Raffaele Cinquegrana and Acer with Arianna Timeto. The academic world will also be there with, among others, Jacopo Fracassi from Milan Polytechnic.

Exhibitions, tournaments and Off Show

Gaming in all its expressions, from pinball to esports, will also be featured at Enada with an exhibition entitled “Play the Game Over”, curated by photographer Jacopo Scarabelli (Hall C3, EspoGame area), and the “JJP Pinball Fest” pinball sports tournament (Hall C3, stand 89). The exhibition is an overview of the competitive discipline for the new generations, which dates back to the 1970s when video games first entered our homes. It will have a backdrop displaying about 15 photos with captions and a joypad/console to offer the visitor a first-hand experience. 

The pinball tournament organised by Luxury Games in collaboration with Ifpa Italia is valid for the World Pinball Player Rankings, and will use Jersey Jack pinball machines in the most sought-after versions. Further information on: www.ifpaitalia.it 

Off-show events will include a party for Enada companies and operators organised by the Endorphina company on Tuesday 14th at 7 pm at a well-known restaurant in Rimini.