The long-awaited third edition of SBC Summit Barcelona is being held this week
⏱ 1 min read
(Barcelona, Exclusivo SoloAzar).- SBC Summit Barcelona returns this week to Fira de Barcelona Montjuïc for its third edition, in what promises to be the biggest ever SBC event. The pre-registration was held yesterday in what proved to be a great meeting that gathered all the exhibitors that today began to showcase their products and services at the exhibition zone. SoloAzar is covering the trade show with all the novelties.
The third edition of the SBC Summit Barcelona is starting at Fira de Barcelona Montjuïc, in what promises to be the biggest ever SBC event in terms of number of exhibitors and visitors.
Yesterday, September 19th, it was held the SBC Summit, a football game and Endorphina party, as well as the pre-registration process for the show.
SoloAzar is present at the event, covering all the news. Unlike last year, the pre-registration was held in an open-air area, on the same premises where the show is taking place, because the number of people attending is very large.
In the accreditation area there was also a place where assistants could eat and have a drink. All the exhibitors attended and set up their booths for the exhibition, which started today.
Conferences will be held Wednesday 20 and Thursday 20.
Agenda for today: Some of the conferences are:
10:00 - 10:20- Co-creating the Flutter Edge - insights from Flutter's International CEO
11:20 - 12:00 - Sports betting's makeover - the influence of gamification, streaming, and stats
10:00 - 10:45 - WORKSHOP: Engaging the industry a topic at a time
11:20 - 12:00 - Sports & sponsorship landscape - growth markets and partnerships
11:20 - 12:00 - Affiliate Leaders Panel - leading partnerships in emerging markets
11:20 - 12:00 - Everything, everywhere, all-of-the-time - managing marketing, tech & compliance
Categoría:Events
Tags: Sin tags
País: Spain
Región: EMEA
Event
SiGMA North America 2026
01 de September 2026
LatAm Regulators Discussed Illegal Gambling and Innovation at SiGMA North America
(Mexico City, SoloAzar Exclusive).- The panel "The Red Pen Forum: Regulators Respond to the Industry," held during SiGMA North America 2026, brought together representatives from Uruguay, Argentina, Puerto Rico, and Honduras to analyze regulatory challenges, digital transformation, illegal gambling, and the need to adapt lotteries for new generations. The conference was moderated by Rodrigo Cigliutti, Executive Director of CIBELAE (Ibero-American Corporation of State Lotteries and Betting), and featured the participation of Marcelo Visconti, National Director of Lotteries and Quinielas of Uruguay; Carlos Moyano, President of IAFAS Entre Ríos, Argentina; Heidi Hernández Olivo, Deputy Secretary of the Puerto Rico Lottery; and Lissa Mencía, General Director of Lottery Operations and Games at Loto Honduras.
Monday 28 Sep 2026 / 12:00
SiGMA North America Addressed Crisis Management in iGaming
(Mexico, SoloAzar Exclusive).- During SiGMA North America 2026, Rosa Ochoa, founder of the Blue Global Gaming platform and strategic advisor for gaming operators; Iliana María Pineda Echeverri, Chief Legal & Compliance Officer at Wplay.co; Iraid Rosales, Country Manager Mexico at Amusnet; and Elizabeth Maya Cano, Executive President of CORNAZAR, analyzed the key factors in managing crisis situations within the iGaming industry, with a special focus on transparency, communication, technology, and preparation.
Friday 25 Sep 2026 / 12:00
Affiliates and Acquisition: Keys to Regulated Markets in North America
(Mexico City, SoloAzar Exclusive).- During SiGMA North America 2026, Cristopher Guzmán Reyes, Head of Affiliates at Logrand Entertainment Group; Guga Júnior, influencer and slots expert at Scalar Partners; Andrés Gómez, Head of Latin America Go-to-Market Strategy at Admattic; Yambot Aguilera, Gaming and Finance Sales Director at Google; and Paula Gabriel Jiménez, Advertising Client Growth Director for Microsoft at Aleph, analyzed the state and provincial affiliate ecosystem in North America, as well as the acquisition challenges in regulated markets.
Thursday 24 Sep 2026 / 12:00
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