“The World Cup offers a massive opportunity to launch new features, such as BetBuilder and Price Boosts”

With what expectations did you assist to G2E Las Vegas this year?

The G2E conference offers a massive opportunity for operators to acquire new deals, entertain and educate existing customers with new features and re-engage.

Accelerating our presence in the US remains a key strategic priority for Playtech, and we made great strides in the first half of 2022 to establish Playtech as one of the key players in this market. As a result, we attended G2E to capture more of the exciting opportunities available in the US.

How did you use the space to meet your customers’ needs?

We built our stand with our current and potential licensees in mind. We brought eight gaming verticals to market worldwide, and at G2E we showcased Retail and Online Sports, iCasino, Live Casino, iPoker, and video slot machines to support our customers in the US.

Do you have anything special in store for the World Cup event?

The World Cup offers a massive opportunity for operators to acquire new customers, entertain and educate existing customers with new features and re-engage with their customers. With most domestic football taking a break during November and December, the World Cup takes the main stage as the largest event in the world and will be the focus of all customers.

Operators have been planning for this World Cup for 12+ months. Usually, a World Cup takes place during the off-season and the summer months. But with the unusual decision to host the
World Cup in November and December, domestic leagues needed to adjust their plans, and operators had to adjust all forecasting, budgeting and marketing plans.

The World Cup offers a massive opportunity to launch new features, such as BetBuilder and Price Boosts, and promotions that have been tried and tested on smaller audiences throughout the year.

Customers are guaranteed that there will be a promotion to be found every day of the World Cup. Operators will be trying to acquire new customers during this period, and in competitive markets, there will be free bets, enhanced odds and justice payouts on offer every day to obtain players. There should also be safeguards in place such that the players can keep betting under control whilst having fun throughout the World Cup

How is the firm positioned in the North American market?

Rather than types of gambling games, customers in the North American market will look for engaging betting market choices. They will look for teams to bet on, for player and goal scorer markets, or for a total number of goals, for instance. They will want to be able to do so in front of the TV screen or ‘on the move’ on their mobile phone, either pre-match or in-play.

During the World Cup, operators will put a lot of focus not only on the traditional accumulator or parlay bets, but also on the offer of same game accumulators better known as Bet Builders. With Bet Builders, a customer can combine many markets within a single match. These markets include match winner, goal scorers, number of cards and corners and much more can all be combined into a single bet with enhanced odds.