´This year the strategy is to continue opening markets abroad´- Sandra Giles, BCM
⏱ 1 min read
(Madrid, SoloAzar Exclusive).- SoloAzar interviewed Sandra Giles, President of BCM, during the Madrid International Fair, which took place last week. Giles spoke about his tour of the fair and about the work strategy that the company faces for the future.
"We are here, in Madrid, visiting this first trade show after so long. Seeing market innovations and talking with friends in the sector. There are several Spanish companies with whom we have close contact," said Sandra Giles, at FIJMA show.
She then added: "The most important firms in the sector are found here and many products for the Spanish market are on display, including linked slot machines, roulette wheels, smart signage, entry gateways, access control, ATMs, stock exchange systems or of jackpot that interconnects machines between various halls, management systems and very innovative slots".
"The first day there was a large influx of people, but this second day is the maximum peak, exhibitors tell me. This year it is clear that people have the need to go out, to socialize, to exchange knowledge and products," she commented.
When asked about the strategies for the Spanish market, she replied: "This year the strategy is to continue to open markets abroad. The Spanish market is very particular. Here the product offer is large and good. We will continue to attend future fairs where we can observe other alternatives presented in the sector.”
"For now we are visiting companies and friends with whom we have kept in touch in recent years, but seeing them is something else. Most are displaying very advanced technology and it is beneficial to be drenched in the best of Europe," she concluded.
Categoría:Events
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País: Spain
Event
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