´This year the strategy is to continue opening markets abroad´- Sandra Giles, BCM
⏱ 1 min read
(Madrid, SoloAzar Exclusive).- SoloAzar interviewed Sandra Giles, President of BCM, during the Madrid International Fair, which took place last week. Giles spoke about his tour of the fair and about the work strategy that the company faces for the future.
"We are here, in Madrid, visiting this first trade show after so long. Seeing market innovations and talking with friends in the sector. There are several Spanish companies with whom we have close contact," said Sandra Giles, at FIJMA show.
She then added: "The most important firms in the sector are found here and many products for the Spanish market are on display, including linked slot machines, roulette wheels, smart signage, entry gateways, access control, ATMs, stock exchange systems or of jackpot that interconnects machines between various halls, management systems and very innovative slots".
"The first day there was a large influx of people, but this second day is the maximum peak, exhibitors tell me. This year it is clear that people have the need to go out, to socialize, to exchange knowledge and products," she commented.
When asked about the strategies for the Spanish market, she replied: "This year the strategy is to continue to open markets abroad. The Spanish market is very particular. Here the product offer is large and good. We will continue to attend future fairs where we can observe other alternatives presented in the sector.”
"For now we are visiting companies and friends with whom we have kept in touch in recent years, but seeing them is something else. Most are displaying very advanced technology and it is beneficial to be drenched in the best of Europe," she concluded.
Categoría:Events
Tags: Sin tags
País: Spain
Event
SiGMA North America 2026
01 de September 2026
CP Games at SiGMA North America: Localization, Integration, and Regional Growth
(Mexico City, SoloAzar Exclusive).- Following a successful showcase at SiGMA North America, Caio Ruiz, Head of Growth and Strategic Partnership at CP Games, reflects on the event's key takeaways. He discusses the critical need for localized strategies across the Americas, the importance of flexible technical integrations, and the company's next steps in navigating the diverse gaming landscapes of LatAm and North America.
Tuesday 22 Sep 2026 / 12:00
"Our focus for growth is in Mexico and the rest of LatAm", Alberto Alfieri, Co-Founder of Blokotech
(Mexico City, SoloAzar Exclusive).- Following their success at SiGMA North America—where they secured the Best Casino Platform 2026 award—Blokotech's co-founder discusses growth opportunities in Mexico and the broader region. He also highlights the platform's latest AI-driven innovations and outlines the next phases of the company's expansion strategy.
Tuesday 22 Sep 2026 / 12:00
SiGMA North America Examines the VIP Revenue Paradox
(Mexico City, SoloAzar Exclusive).- At SiGMA North America 2026 in Mexico City, the conference “The VIP Paradox: Emotional Intelligence vs. Revenue Pressure” brought together Beatriz Melges, Regional Director at BetConstruct AI; Rodrigo Ripol, Business Development Officer at AHIS; Erick Sapien, Country Manager at BC.GAME; and Thomas Carvalhaes, Founder and CEO of TC iGaming Advisors LATAM, to examine the balance between VIP management, revenue generation, player protection and emotional intelligence.
Tuesday 22 Sep 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
