TVBET at iGB Webinar: “We wanted to share our thoughts with more operators and suppliers”
⏱ 2 min read
(Cyprus, SoloAzar Exclusive).- TVBET executives participated in iGB Webinar “Retention of a sportsbook audience on a website with TV games”, in which they run through case studies and discussed best practice techniques that will help you improve your retention. Peter Korpusenko, CEO TVBET, granted an interview to SoloAzar about his experience as part of the speakers panel.
What was the experience of participating in the IGB Webinar: Retention of a sportsbook audience on a website with TV games?
For our company, it was a much-needed communication with the gaming market participants in these challenging times. During the global sports suspension, TVBET products have demonstrated a keen interest in betting alternatives by players, and we wanted to share our thoughts with more operators and suppliers. And thus, we decided to prepare a report on the topic of player retention, and how to switch them to live betting products.
What were the topics and conclusions that stood out?
First of all, we talked about the rising popularity of TV games during the global suspension of sporting events. In that case, our speaker showed the overall analytics of bets on TVBET games to demonstrate that tendency. Then, we have looked at the questions of switching sportsbook audience to TV games through marketing techniques, and what results to expect. Also, the attention was given to TVBET margin management tools we can implement with the integration of our live games.
Did you receive feedback from the participants?
Sure, we got some feedback. Webinar participants said the information was very timely and useful, which will help many operators reformat their marketing strategy to retain sportsbook players on the site.
Do you have plans to participate in new seminars?
We believe that this webinar experience has been very successful for our team. Being in constant growth and developing our products in many regions, we will definitely have new insights in the future and be happy to share them with our audience.
Categoría:Events
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País: Cyprus
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