Uplatform Turns Operator Dreams into Everyday Solutions Ahead of SBC Summit

Expanding into new markets without starting over

Operators looking to enter new markets face different requirements around languages, payments and content. Uplatform’s Full-Service Platform is designed to provide flexibility through more than 68 languages, 600 payment service providers, local content and market-specific configurations.

“Expansion shouldn’t mean starting from scratch. Operators want the freedom to enter a new market and adapt quickly, while keeping the same strong technology behind their business,” said Maria, Sales Team Lead.

Bringing the operation together

Uplatform also aims to simplify day-to-day management by bringing sportsbook and casino content together with player management, reporting, bonuses, CRM and risk management tools.

Its casino offering includes more than 16,500 games from over 300 providers, giving operators access to a broad content portfolio alongside the technology needed to manage their businesses.

“One of the biggest things operators are looking for is simplicity behind the scenes. The technology can be complex, but managing the business shouldn’t feel complicated,” Maria explained.

Support beyond the launch

According to Uplatform, its relationship with operators continues after a project goes live. Dedicated teams provide technical support, strategic guidance and business performance assistance, helping operators identify areas for improvement and opportunities for growth.

“A launch date isn’t the finish line for us. We stay involved to understand what’s working, what needs to change, and where the business can grow next,” said Giorgio, Sales Manager.

Building sportsbook performance throughout the year

Major sporting tournaments can generate significant spikes in betting activity, but operators also need to maintain engagement beyond headline events.

Uplatform’s fully in-house sportsbook offers coverage of more than 260 sports and esports, along with over 5,500 betting markets and balanced odds. The company says its performance data and operational tools are designed to help operators develop their sportsbook throughout the year.

“Big tournaments bring a surge of attention, but operators are thinking about what happens afterwards. They need the sports coverage, odds, and performance insights to keep improving their offering throughout the year,” said Meri, Senior Sales Manager.

Turning data into faster decisions

Another focus for Uplatform is helping operators reduce the gap between identifying an opportunity and taking action.

By bringing data, insights and operational tools together, the platform is designed to help teams assess performance and respond more efficiently.

“What I love about this is that it takes something operators used to describe as a ‘dream’ and turns it into something they can actually use every day. The real win is making the operator’s job simpler, faster, and more informed,” Giorgio added.

Uplatform at SBC Summit Lisbon

Uplatform will continue these discussions at SBC Summit in Lisbon, taking place from September 29 to October 1 at Stand D215, Hall 4.

Under the theme “Your Dreams. Our Platform,” the company will invite operators to discuss their business objectives and explore the platform capabilities designed to support them.