´We are very interested in Latin America´

How did you see this event?
In this version of SBC I am as an assistant, I am very interested in seeing how activity is in Latin America after a very long recession. I find it very interesting. I imagined it a little bigger, but it is an event that allows networking, it is small, and there are many people from the sector who have attended. So it seems good to me from that point of view.

How do you see the market in the region in which you develop?
It has progressed very gradually in the commercial aspect. Each market has characteristics that stand out when managing a commercial process. We have improved the certification of our product, guaranteeing a frequency of game certification in the year regardless of the regulated market, with telling you that every month we are launching new games that are certified for Colombia, which is the regulated market for Latin America at this time.

But we have certain difficulties because the regulator and the operating companies cannot process at the same level at which the games are certified for the market, it certainly still corresponds to an infrastructure issue that adjusts as best it can to an evolving market. So activating these games takes some time.

On the other hand, we are very interested in markets such as Brazil and Argentina, which have taken a little time to consolidate our commercial relations due to the conditions demanded by national companies, which require invoicing in the country, and in itself, the entire compliance issue.

We are very interested in Latam, so we are trying to get and make specific relationships with operators that work in more than one country, such as Mexico, Uruguay, Brazil, where we can and we know that our games work, so we are focusing more on these , which have a much broader operation, without obviously neglecting the clients we have in Colombia, which would be the main market at the moment.

What are the year-end goals for the company?
I think that in terms of events we are more focused on being able to carry out our agenda as we normally plan for 2022, without all the mishaps that we had as a result of the pandemic, so we expect a much more dynamic activity for 2022 in terms of events and launches, however, the launches that we had planned for this year were carried out.

As I was saying, we launched many games, we did not focus on one, but according to certain characteristics of the games we had a very important launch for Colombia, which was Candy Bar. We have made two launches, the CandyBar and a roulette wheel, which can function for a sports player loyalty strategy for online casino products.

On the other hand, there are certain products or campaigns that unify more than one WorldMatch game but work in the Asian and Italian markets, such as Dream Set and Slot Bar. It is something that we have not implemented yet in Latin America but it attracts our attention and we want to do it. However, Slot Bar is a brand that identifies the online games born from the association between WorldMatch and the most important producers of games "amusement with prizes (AWP)" and "video lottery terminals (VLT)" for the Italian market, reproduced for the online market.
In Italy that has worked a lot because there are many games that are from Italian producers, so bringing them to the online market is a potential strategy that is also allowing the tradition to continue, but in another format and at another level of diffusion and consumption. This also allows acquiring a new market but one that maintains the tradition in games. This gives durability to terrestrial producers. That is why I tell you that it works particularly in Italy because they are games that are known. The idea is to implement it here in Latin America as well, but the issue is the exclusive production of terrestrial games for the online market. Many of the large machine producers that work in LatAm already have their games for online as well due to their comprehensive transformation with the industry and years of experience segmenting towards omnichannel.

Our other brand is Dream Set, a suite of fun. It's like walking into a room where you have five games, and operators can select those games to offer that suite to VIP players. You can implement various marketing strategies that already work in WorldMatch, such as interconnecting jackpots between games, something that can be done very easily. It is another gaming environment to offer the player and it is innovation for this great market. A very important retention tool especially for those operators who started in the casino rooms. The idea is to implement it in Latin America.