´We chose to be in GAT because the Colombian market is very important to us´
⏱ 3 min read
(Cartagena, SoloAzar Exclusive).- César Báez, General Director of BYA Group, was interviewed by SoloAzar at the firm´s booth in GAT show. There he spoke about his products and also about the current situation of his company and the gaming sector in general, among other topics.
What novelties are you presenting at GAT Expo?
We have new upholstery materials, and we are launching new designs as well. For the expo it was very difficult for us to bring the new line of gamer chairs. We are entering the gamer business, in fact we are entering through Amazon and through distributors in Mexico, and we have presented them in Las Vegas, but we could not bring them on the plane because we brought other chairs from casinos.
Why did you choose to be in GAT?
We chose to be in GAT because the Colombian market is very important to us. People from other places also come to GAT. It is a very well put together expo, very well coordinated, and it is an expo that attracts many buyers not only from Colombia but also from South America in general.
How do you see the exhibition? Have you already seen customers and visitors?
Yes, we have been talking with some important clients here in Colombia, we have some projects and we are doing quotes. I think that now the market is a little retracted everywhere, especially due to the capacity of people who can enter a casino, and we understand that this is closely linked to the issue of buying chairs. As the doors are not 100% open, it is difficult to acquire more chairs. One of the phenomena that we have been having in Mexico is that new groups have entered, which buy casinos and remodel everything, so that has given us a lot of work. And we are advancing day by day.
What business expectations do you have for the near future?
Business expectations are very high, in fact right now we have a trigger in Mexico, and that is that China has very serious productivity problems, and its delivery times are longer than 4 months, and transportation to the US costs more than 20,000 dollars, so we've been having a lot of visits to the plant in Mexico for people who want us to make chairs for them. We have two projects in New York for convention centers. We also received a letter from a company that manufactures gamer chairs, called Secretlab, and in addition to this, people who sell chairs are talking to us because chairs are not arriving on time from China. So they are thinking of replacing them with chairs made in America. We are doing very well, we are selling a lot.
In what other shows will you be present this year?
We're going to be at ICE in April, and later at G2E. Year after year we are renewing what we do. Now we are making new injected polyurethane molds for the seats of the chairs and we are entering with a new finishing line for the metal. We do this finish with electrostatic painting, with a double layer painting, where the color is applied and then a transparent one is applied. This helps us combat corrosion and we are doing this because it is increasingly difficult for us to find a chrome finish for the seating because it does a lot of damage to the environment, so the regulations for chrome plants are increasing. Now we have a painting plant and it's doing well and we perfected the London Base, which is a base that we designed at Bya Group, we presented it in London 2 years ago and it's a round pedestal base that we can use for both tall and short machines. low. We only change the midpoint, we remove the footrest piece and we can send anywhere in the world and we have the two options of chairs.
Categoría:Events
Tags: Sin tags
País: Colombia
Event
SiGMA North America 2026
01 de September 2026
CP Games at SiGMA North America: Localization, Integration, and Regional Growth
(Mexico City, SoloAzar Exclusive).- Following a successful showcase at SiGMA North America, Caio Ruiz, Head of Growth and Strategic Partnership at CP Games, reflects on the event's key takeaways. He discusses the critical need for localized strategies across the Americas, the importance of flexible technical integrations, and the company's next steps in navigating the diverse gaming landscapes of LatAm and North America.
Tuesday 22 Sep 2026 / 12:00
"Our focus for growth is in Mexico and the rest of LatAm", Alberto Alfieri, Co-Founder of Blokotech
(Mexico City, SoloAzar Exclusive).- Following their success at SiGMA North America—where they secured the Best Casino Platform 2026 award—Blokotech's co-founder discusses growth opportunities in Mexico and the broader region. He also highlights the platform's latest AI-driven innovations and outlines the next phases of the company's expansion strategy.
Tuesday 22 Sep 2026 / 12:00
SiGMA North America Examines the VIP Revenue Paradox
(Mexico City, SoloAzar Exclusive).- At SiGMA North America 2026 in Mexico City, the conference “The VIP Paradox: Emotional Intelligence vs. Revenue Pressure” brought together Beatriz Melges, Regional Director at BetConstruct AI; Rodrigo Ripol, Business Development Officer at AHIS; Erick Sapien, Country Manager at BC.GAME; and Thomas Carvalhaes, Founder and CEO of TC iGaming Advisors LATAM, to examine the balance between VIP management, revenue generation, player protection and emotional intelligence.
Tuesday 22 Sep 2026 / 12:00
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