Zitro prepares to present its latest novelties at GAT EXPO

How is the company preparing and what will it present in GAT EXPO? Will Zitro launch any specific product for Colombia or Latin America?

We are in full logistical preparation of this event and we hope to receive all the operators of the country, as well as many others from neighboring countries to be able to show them our latest developments that will fit perfectly with the tastes of the players in this region. Among them, our new Allure furniture stands out. A cabinet that we launched at the end of last year and that, since then, is having a spectacular acceptance where we have already installed it. Allure has 3 Full HD screens of 27 ”each, as well as the digital button‘ SmartDeck ’. The upper screens of the Allure machine bank act in coordination thanks to the ‘Syncrocreens’ function, creating a visual spectacle comparable to that offered by the most sophisticated signs on the market. The Allure cabinet will be presented with the new 88 Link Wild Duels and 88 Link Lucky Charms multi-games, both with multiway based game mechanics and a bonus link in pure Zitro style. At the Zitro stand at GAT Expo there will also be 88 Link Shock that incorporates the progressive “Shock” mistery, and that can be interconnected with other games in the “Shock” family already available in the Fusion and Allure cabinets. And, how could it be otherwise, we carry our two star products that continue to triumph in the world, and, particularly in Colombia, progressive multi-games with panoramic sign Link King and Link Me.

How is the company positioned in Colombia in particular, and in Latin America in general?

We have been fully international for several years, and, within our ambitious global plans, Latin America as a region plays a key role. We could not be more satisfied with the achievements we have achieved. Specifically in Colombia, we have just opened a new, wider office to accommodate our largest team that has grown to support the deployment of the brand in the market. The growth of our brand in Argentina, Peru, Panama and other countries in the area is also very remarkable. In all of them, without exception, Zitro has become the fashion brand that any casino operator should have on their floor.

In your view, What is the current situation of the Colombian market?

The new measures promulgated by the Colombian government have resulted in a fairer fiscal model, and are helping the development of the industry in the country, as well as the commitment of the authorities in the fight against illegal operation. All this makes the Colombian market better than ever and is appealing for companies like Zitro to increase their activity and create employment and wealth in the country.

What are Zitro expectations for the upcoming GAT EXPO edition?

We hope to showcase our products not only to Colombian operators but also to operators from neighboring countries. Our latest developments are already triumphing in other parts of the world. We are convinced that they are an essential alternative that complete our current entertainment offer, by offering a fresh image and totally new functionalities, We must add a personal attention from the people who are part of Zitro and who understand the needs of the operator, which entails Know-how to adapt our products and our commercial conditions to the specific needs of the region.