ASAP: A 2025 of Consolidated Leadership and a 2026 Focused on Innovation and Customer Proximity

A year of growth, regional presence, and social commitment

ASAP Américas, a leading company in comprehensive foreign trade solutions since 1982, ends 2025 with a highly positive balance. The company not only strengthened its leadership in the sector, but also achieved one of its most significant milestones in recent years: by early November, it had formalized 41% of the FOB value of all gaming machines imported into the country, marking its highest market share since 2022.

This performance once again confirms the trust operators place in the firm to manage sensitive processes, combining logistics, customs management, and strategic guidance in highly complex operations.

On the regional front, ASAP strengthened its presence at the most relevant gaming events in the Latin American calendar. It participated actively in GAT Colombia, GAT Mexico, PGS Peru, and SAGSE, where it serves as an official partner. It was also present at G2E Las Vegas and ICE Barcelona—events the company considers essential for anticipating trends, listening to industry needs, and coordinating solutions together with its teams in Argentina, Colombia, Peru, and the United States.

The year 2025 also reaffirmed ASAP’s social commitment. The company continued collaborating with Fundación EMPUJAR, with which it has maintained a relationship for more than twelve years to promote training and job placement opportunities for young people. Likewise, it remained active in Vistage, a leadership and professional development forum in which Cristian, one of the company’s key figures, has participated for fifteen years. Both initiatives reflect a clear vision: business growth must go hand-in-hand with positive community impact.

Innovation, efficiency, and long-term relationships: The roadmap for 2026

Looking ahead to 2026, ASAP aims to further raise industry standards and strengthen the pillars that have guided its trajectory for more than four decades: proximity, trust, and tailored solutions.

The focus will be on improving the operator experience by offering comprehensive advisory services and reducing friction at every stage of their foreign trade processes. In this regard, the company is advancing in the implementation of new technologies designed to speed up timelines, enhance traceability, and deliver a simpler, more intuitive operation.

The tools in development will allow the integration of critical information, the automation of repetitive tasks, and full visibility across logistics flows, aligning with international best practices. It is a natural evolution for a company that combines global vision with deeply personalized service.

“We believe international trade doesn’t have to be complex when you have a partner who understands your business,” the company states. And that philosophy will continue to guide the path over the next year: comprehensive solutions, long-term relationships, and a constant pursuit of delivering real value to every client.