BeSoccer explains its participation in AffPapa Conference Madrid 2026

Networking and global expansion at AffPapa Madrid

BeSoccer was part of AffPapa Conference Madrid 2026 with the aim of strengthening its network of contacts and consolidating strategic alliances within the affiliate and iGaming ecosystem. Cristina Cano Meneses, AdOps and Link Building Manager, and Lamin Sane García, Account Manager of BeSoccer tell all the details exclusively for SoloAzar.

BeSoccer and its participation in AffPapa Conference Madrid 2026

BeSoccer participated in AffPapa Conference Madrid 2026 presenting its products to a global audience of affiliates, operators, and B2B providers. What objectives did the company have for this event and what is your assessment of your participation?

"As a digital media outlet and owner of the largest database in the world of football, our profile in the sector is that of an affiliate. With this in mind, BeSoccer's main objective in attending the AffPapa Conference Madrid 2026 was to consolidate and expand our network of contacts, especially targeting operators and other key professionals in the sector who represent our main clients and strategic allies for our advertising services.

The balance of our participation is extremely positive. Not only have we managed to establish new key contacts with industry professionals at a global level, but the event has provided us with an excellent opportunity to devirtualize and 'put a face' to companies and partners with whom we already collaborate in our day-to-day work. We return very satisfied with the results and the synergies generated".

The evolution of networking in the affiliate ecosystem

AffPapa has become one of the leading networking spaces within the iGaming ecosystem. What kind of conversations or trends did you spot during the event and what topics dominated the agenda this year?

"Beyond the theoretical trends, what really dominated the agenda this year was the search for hyper-efficient and dynamic networking formats. Spaces such as fast-rotating speed-dating sessions showed that the sector demands direct, transparent and straightforward interactions between affiliates and operators.

Key conversations revolved around how to flex traditional business models and how operators can integrate more organically and natively within high-traffic sports content platforms like ours."

Advertising solutions, SEO and advanced analytics

BeSoccer has a strong presence in the sports and data ecosystem. What products or solutions did you decide to exhibit in Madrid and what interest did they arouse among operators and potential partners?

"In Madrid, we focused on exhibiting our comprehensive ecosystem of solutions, dividing it into three major strategic pillars that aroused very high interest:

Advanced Advertising and Affiliate Solutions: We present our entire catalog of advertising options, ranging from traditional banner formats to odds integrations and special high-impact formats. Operators were very interested in BeSoccer's ability to integrate their odds natively to a massive, highly segmented audience.

Link Building and SEO Strategy: We showcase our sponsored articles service within our platforms. This solution generated great appeal among the operators' marketers, who are constantly looking for portals with a domain authority as strong as ours to boost their SEO positioning and gain organic visibility.

BeSoccer PRO: We show the potential of our advanced analytics tool. We explain how, beyond being the key ally of the sports management of clubs and representation agencies, BeSoccer PRO is an ideal solution for media and operators.

A lot of curiosity aroused its ability to generate fully customized infographics based on real-time data and statistics; Content that provides crucial extra value for bookmaker users, as it allows them to consult in-depth analytical data to better refine and substantiate their predictions.

The reception was excellent, confirming that the market greatly values the combination of qualified traffic, SEO authority and data power that we offer."

Sports content, real-time data, and user experience

The convergence between sports content, real-time data, and user experiences is becoming increasingly important in the industry. How is BeSoccer's proposal evolving to respond to these new market demands?

"Our strategic evolution is to understand that data, on its own, needs to be backed by an exceptional user experience and absolute immediacy. In this sense, BeSoccer's proposal is being developed under two fundamental premises:

From quantity to total immediacy: We are not satisfied with being the global benchmark in depth and volume of information (we have the largest database in the world of football), but we focus our technological efforts on immediacy. The current market does not wait; therefore, we constantly optimize our infrastructure so that the data is delivered in real time.

We want the user, when entering our platform, to know with total precision what is happening in any match on the planet at that very moment.

Data as a driver of user experience: We understand that modern sports content must be interactive. That's why we transform that massive flow of real-time data into engaging visuals, predictive insights, and intuitive tools.

This not only improves football fan engagement, but also dramatically enriches the experience of operators' customers, who demand immediate and reliable information to interact with the live game."

Next steps: agreements and internationalization

After AffPapa Conference Madrid 2026, what are BeSoccer's next steps in terms of growth, expansion and new opportunities within the iGaming sector?

"BeSoccer's next steps are very focused on capitalizing and consolidating the synergies initiated during the event in Madrid, based on two strategic growth axes:

Activation and closing of commercial agreements: The most immediate step is to give continuity to speed-dating and networking meetings. We are in the follow-up phase with operators interested in our advertising and link building catalog to transform those first contacts into long-term commercial alliances.

Internationalization and new markets: Taking advantage of AffPapa's global audience, we want to expand the reach of our advertising solutions into new regulated markets where sports traffic from our app and website continues to grow strongly."