Pay4Fun’s Leonardo Baptista on BiS SiGMA South America 2026: Regulation, Market Maturity and Brazil’s Expanding Opportunities

“The experience was extremely positive,” explains Leonardo Baptista, CEO and co-founder of Pay4Fun and adds: “The event reinforced its role as one of the main meeting points for the industry in Latin America, bringing together operators, regulators, technology providers, and financial institutions in a highly strategic environment. For us, it was an important opportunity to strengthen our positioning as a payments partner focused on the regulated market.”

Most relevant or interesting aspect of BiS SiGMA South America 2026

“The most relevant aspect was the maturity of the discussions around regulation and market structuring. There was a very clear focus on topics such as compliance, ecosystem integrity, and the sustainability of operations. The level of preparedness of operators entering or adapting to the Brazilian market also stood out, with an increasingly professional approach aligned with regulatory requirements.”

The Brazilian or Latin American market

“Brazil, in particular, represents one of the largest global opportunities in the sector at this moment. Regulation creates a more predictable environment and opens space for companies that operate with responsibility and a long-term vision.

For Pay4Fun, this means expanding our role as a payments infrastructure provider for licensed operators, offering solutions that combine operational efficiency with a high level of compliance. Across Latin America as a whole, we see a similar movement toward regulatory evolution, which is likely to drive demand for specialized partners.”

To finish: What trends in the gaming and betting sector did you identify during the event, especially in the Latin American market?

“One of the main trends is the consolidation and professionalization of the sector, driven by regulatory advancements. We also observed growing demand for solutions that integrate user experience with security and control.

In addition, there is increased attention to risk mitigation and strengthening the regulated environment, with payment methods playing a central role in ensuring transparency and integrity in operations. This movement is expected to gain even more momentum in the coming months across the region.

Another clear trend is the evolution and diversification of payment methods in the sector, especially with the expansion of options that provide greater control and security for both users and operators. In this context, debit payments have been gaining traction as a relevant alternative, particularly because they are more aligned with responsible gaming practices, as they limit transactions to the available balance. This contributes to a more sustainable environment and greater adherence to regulatory requirements.”