SiGMA Europe 2024: Uri Poliavich founder of Soft2Bet and his conference on innovation
⏱ 1 min read
(Malta, SoloAzar Exclusive).- As part of the SiGMA Europe 2024 conference cycle, Uri Poliavich, Founder and CEO of Soft2Bet gave a conference on How to create an innovative product that exceeds user expectations.
Uri Poliavich, CEO of Soft2Bet, unveiled the secrets behind innovation in the iGaming industry in his presentation titled 'Made for Fun.' Poliavich posed a key question: How can we create products that exceed user expectations when users themselves are unaware of the possibilities?
The executive emphasized the importance of excitement as a driving force for innovation and highlighted the difficulty of predicting user trends. However, citing the success of apps like Uber and Tinder, Poliavich argued, 'As a B2B provider, we need to create, test, and retest dozens of brands, designs, and workflows every day. This requires registering, logging in, making deposits, playing, and repeating this process at least ten times a day.' He concluded that the key is to offer practical solutions to real problems.
Soft2Bet, as a B2B provider, has developed an innovative platform that allows players to access multiple brands and games from a single account. This solution simplifies the user experience and addresses the growing demand for convenience and personalization in the industry.
According to Poliavich, the key to the platform's success lies in its simplicity: a single username, password, and digital wallet. This unified experience not only makes life easier for players but also enables operators to offer a wider variety of products and services.
Categoría:Exclusive
Tags: Sin tags
País: Malta
Región: EMEA
Event
PERU GAMING SHOW – PGS 2026
17 de June 2026
LSports at the Peru Gaming Show: Building Presence, Opening Doors
(Lima, SoloAzar Exclusive).- The Peru Gaming Show was never just about the booth. For LSports, it was about showing up in a market where showing up still matters — and leaving with more than a contact list. Federico Brancato, Sales Manager for the LATAM Region, came to Lima with a clear sense of what operators in this part of Latin America need most right now. What he found confirmed it.
Friday 17 Jul 2026 / 12:00
Martin Ivanov: "Latin America remains one of CT Interactive's key strategic regions"
(Lima, SoloAzar Exclusive).- CT Interactive Chief Operating Officer Martin Ivanov reflects on the company's experience at the Peru Gaming Show, highlights the opportunities emerging in the Peruvian market, and outlines the company's strategic priorities for expanding across Latin America.
Thursday 16 Jul 2026 / 12:00
Regulation and the Black Market in Latin America: Challenges and Solutions
(Lima, SoloAzar Exclusive).– As part of the Peru Gaming Show (PGS) 2026 conferences, gaming industry leaders analyzed one of the main challenges currently facing regulated markets in Latin America: the growth of illegal gambling. The panel "Regulation and the Black Market: Challenges and Solutions" brought together Carlos Fonseca, CEO of Gaming Law, as moderator; Neil Montgomery, founding partner of Montgomery & Associados; Tatiana Vásquez, founding partner of Vázquez Asociados; Karen Sierra Hughes, Vice President for Latin America, the Caribbean, and Spain at GLI; and Vanessa Cabrera, Director of the Control and Sanction Directorate of the DGJCMT-MINCETUR, who debated the causes of the black market, the available regulatory tools, and strategies to strengthen channeling toward legal gaming in the region.
Wednesday 15 Jul 2026 / 12:00
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