Slobodan Georgijevski Reflects on Soft2Bet’s 2025: Stronger Markets, Broader Products

2025: Uplatform consolidates presence in key markets

“2025 has been a year marked by significant strategic maturity and exceptional momentum for Soft2Bet,” said Slobodan, who said that the assessment is that Soft2Bet not only met but also exceeded its ambitious targets. “The primary highlight has been the solidification of our presence in key markets, proving that our agile technology adapts seamlessly to complex compliance frameworks”

When asked about trade shows this year, he answered the following: “We successfully showcased our capabilities at major industry events, cementing our reputation not just as participants but as an industry leader and trendsetter. We achieved this by participating in charity events, such as the Legends Charity Game, and by creating learning opportunities at Soft2Bet’s Gamification Academy during the recent SBC Summit in Lisbon.”

He added that, from a product perspective, the year was significantly shaped by the evolution of their ecosystem. “We placed a strong focus on platform enhancements, specifically tailoring our solutions for full compliance and integrating advanced AI-driven automation.

A full ecosystem

 This has allowed us to offer a "full ecosystem" under one umbrella, combining a sportsbook, a casino, and our signature Motivational Engineering Gaming Application (MEGA) to streamline operations for our partners. Receiving multiple industry awards this year was a testament to this innovation, confirming that our unique, transparent approach to gamification is setting a new standard for user experience in the sector.

2026: Diversification of product portfolio

"Looking ahead to 2026, our strategy is anchored in the diversification of our product portfolio. We’re expanding this portfolio into new markets by securing additional licences and offering a full turnkey solution to operators who want to scale quickly. Our single back-office, multiple front-ends architecture lets partners manage operations from one core platform while launching locally tailored brands at speed, with shared compliance, payments and risk controls that keep expansion efficient and low-friction.”

“Our technological strategy focuses on enhancing and expanding our current offering. The objective is to move beyond standard service provision and offer a highly localised, customisable product that helps our partners build sustainable ROI and stronger player lifetime value through advanced retention and engagement tools.

Our ultimate goal for 2026 is to successfully execute this strategic vision. This involves introducing a fully tailored, data-driven, and gamified experience to new markets, thereby establishing a new benchmark for B2B partnerships.”

About the Speaker

With over two decades of extensive experience, Slobodan Georgijevski excels in strategic business development and B2B direct sales. With a distinguished career that includes 13 years in the financial sector and 7 years specialising in the iGaming industry, Slobodan possesses a deep understanding of complex market dynamics. Currently serving as Senior Sales Manager at Soft2Bet, he is responsible for executing the company’s strategic sales vision, managing high-level partnerships, and driving the expansion of Soft2Bet’s comprehensive ecosystem across global regulated markets