Aristocrat Gaming™ Helps Operators Improve Revenues with RevMax Plus™ Performance Analytics

Created by Aristocrat's robust data analytics team, RevMax Plus proactively monitors performance of Aristocrat games across the casino floor. RevMax Plus offers a dedicated analytics team which executes detailed reviews of performance data and current performance trends. This information allows for the development of customized product recommendations individualized to every operator resulting in casino floor adjustments that create the right product mix, aimed at optimizing performance and title diversification. RevMax Plus is further evidence of Aristocrat's position as a leader in technology and customer service.

"RevMax Plus is a testament of Aristocrat's commitment to our customers and symbolizes where our services meet our exceptional technological capabilities," said Jon Hanlin, senior vice president of commercial strategy and business analytics. "As a former operator, I understand the importance of data to make critical decisions that directly affect revenue. RevMax Plus delivers solid, data-based recommendations that are unique to each operator's individual floor."

Operator response has been overwhelmingly enthusiastic. Thunder Valley Casino Resort Gaming Revenue Manager Patrick Crawley said, "Only Aristocrat has a program like RevMax that takes a data-driven approach to proactively identify opportunities for product improvement. When you're managing thousands of games, it's great to have a partner that cares enough to share the load!"

The January 2021 ReelHot Index showed Aristocrat with 19 of the 25 top performing core titles, and 20 of the top 25 best performing premium titles. Even with those outstanding performance numbers, Aristocrat wants operators to make the most of every game on the floor. "Our designers make the best games in the business, and independent research proves that performance. Still, we want operators to maximize revenue, and RevMax Plus is an ideal companion to our catalog of proven-performing games," Hanlin said.

RevMax Plus is the latest version of Aristocrat's RevMax solution, which has been helping customers boost performance since 2008. The new RevMax Plus includes multiple enhancements, such as:

• dedicated data team provides holistic analysis and game optimization recommendations


• comprehensive and confidential analysis


• monthly performance reports and proactive enhancement solutions


• enhanced and vetted data analytics