Aristocrat Gaming named the Official Slot Machines of the Formula 1 Heineken Silver Las Vegas Grand Prix
Monday 27 de February 2023 / 12:00
⏱ 1 min read
(Las Vegas).- Today, Aristocrat Gaming and the Formula 1 Heineken Silver Las Vegas Grand Prix announced a multi-year sponsorship making Aristocrat the Official Slot Machines of the race, coming to the Las Vegas Strip on November 16-18, 2023.
“Las Vegas is widely known for world-class entertainment, hospitality experiences and slot gaming, which is why we are thrilled to be the official slot machines of the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX,” said Mark Wadley, Chief Marketing Officer of Aristocrat Gaming. “This event will be like no other and we look forward to inviting interested F1 fans to play our great lineup of entertaining slot games that match the excitement on the track.”
“Introducing the F1® experience to a new city, it was crucial to partner with a local brand that shares our mission to enhance guest experience through innovation and technology, and also understands Las Vegas’ unique market,” said Emily Prazer, Chief Commercial Officer for the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX. “Aristocrat aligns perfectly with our values and vision for the 2023 race, and we are excited for the start of what we believe will be a seamless partnership.”
This partnership is just the latest in a series of deals for Aristocrat Gaming across the sports industry. In 2021, the company announced an exciting new license agreement with the National Football League to build land-based, NFL-themed slot machines, debuting in fall 2023. The company has multiple relationships, notably with the Las Vegas Raiders as an official partner of the Raiders and Allegiant Stadium.
For more information on Aristocrat, and their partnership with the Las Vegas Grand Prix, please visit the company’s website at www.aristocratgaming.com.
Categoría:Gaming
Tags: Aristocrat Gaming,
País: United States
Región: North America
Event
AffPapa Conference Madrid 2026
18 de May 2026
StatsDrone Revolutionizes Data Analytics in iGaming at AffPapa Madrid 2026
(Madrid, SoloAzar Exclusive).- John Wright, CEO and co-founder of StatsDrone, shared with SoloAzar his insights after participating in the AffPapa Conference Madrid 2026. He discussed how the company presented its new analytics platform NousViz, the feedback received from attendees, and the strategic goals driving StatsDrone’s expansion in the iGaming and affiliate marketing industries.
Friday 29 May 2026 / 12:00
The Future of Operator-Affiliate Partnerships at AffPapa Madrid 2026
(Madrid, SoloAzar Exclusive).- At AffPapa Conference Madrid 2026, industry leaders gathered to discuss the evolving relationship between operators and affiliates during the panel “The Future of Operator-Affiliate Partnerships.” Moderated by Nugzar Ramishvili, the discussion featured Nikoleta Hristova, Havard Lehn, Nemanja Lazarevic, Gjorgje Ristikj and Armin Aganovic. The session explored key industry challenges including transparency, listing fees, AI adoption, streamer marketing, and the future sustainability of affiliate partnerships.
Friday 29 May 2026 / 12:00
Nordic.Partners Eyes the Future at AffPapa Madrid 2026
(Madrid, SoloAzar Exclusive).- During last week's AffPapa Conference Madrid 2026, SoloAzar spoke with Sara Hägge, CEO at Nordic.Partners, about the company’s participation in the event, the evolution of affiliate marketing within the global iGaming industry, and the strategic role of technology, branding, and community-building in today’s increasingly competitive market. In this interview, Hägge shares her views on affiliate needs, operational efficiency, AI integration, and the future opportunities shaping the affiliate ecosystem.
Thursday 28 May 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
