BetConstruct AI partners with Podium and BetMakers

Partnership expands global racing offering

BetConstruct AI has announced a new collaboration with Podium and BetMakers Technology Group to integrate AdVantage, a fully managed horse and greyhound racing platform, into its global operator network.

The partnership follows a review of available racing solutions and will provide BetConstruct AI operators with access to premium international racing content, live streaming, and a comprehensive range of wagering products.

Comprehensive betting solution through a single integration

Through one integration, operators will be able to offer a fully customizable Racebook featuring managed trading and risk services, fixed-odds and tote betting, derivative markets, tote pool connectivity, race form, insights, tipping, live streaming, and rights-holder reporting.

The platform also includes Same Race Multi betting, alongside exotic and derivative wagering options for both horse and greyhound racing.

Faster deployment with reduced operational costs

According to the company, the collaboration enables operators to launch, manage, and scale a premium racing product more quickly while reducing the costs and operational complexity associated with developing an in-house solution.

Operators will also be able to choose the AdVantage configuration that best suits their commercial and operational requirements, joining a growing network of platform providers already offering the solution.

Executives highlight strategic value

Stuart Baker, Group Director of Sportsbook Products at BetConstruct AI, said "Once again, we have listened to our partners and, after an exhaustive process, are pleased to announce this exciting addition to the BetConstruct AI product suite. AdVantage is a truly global racing product that combines the best of Fixed Odds and Tote, tailored for an international audience. Our partners can now enjoy the ultimate AdVantage: a premier sportsbook, world-class racing solution, and industry-leading data."

Josh Sparke, Managing Director at Podium, said about the partnership "We're delighted to announce a new partnership with BetConstruct AI that will make AdVantage available across its global platform network. The partnership brings together BetConstruct AI’s scale and reach with the racing expertise of Podium and BetMakers, giving operators a faster and more efficient route to launching high-quality racing products without the operational burden of managing them in-house. It also enhances the offering for racing customers by providing access to a leading range of features, tools, and capabilities designed to improve engagement and performance. It represents an exciting milestone for AdVantage and significantly expands access to our fully managed racing solution."

Martin Tripp, Chief Operating Officer at BetMakers, added that the collaboration will bring a fully managed racing solution to BetConstruct AI's customers, powered by BetMakers' trading capabilities, technology, and 24/7 operational support.