Fast Track strengthens its platform as Greco becomes a core Fast Track product

Following a successful period operating as a standalone business, Greco is now scaling fully under the Fast Track product umbrella. This marks a strategic step in expanding Fast Trackʼs platform beyond engagement execution into value-led optimisation, with a specific focus on helping operators scale bonus strategies with greater precision and control.

Founded in 2021 as a joint-venture with Fast Track, Greco introduced a new approach to gameplay risk modelling through its proprietary Gameplay Risk Engine (Greco). The technology enables iGaming operators to model theoretical player value, detect behavioural anomalies, and make smarter, data-driven decisions around bonus allocation and gameplay exposure. As part of Fast Track, Greco becomes a foundational component alongside Fast Trackʼs real-time CRM, AI-driven gamification, and natural language products.

“This has always been about building something bigger than the sum of its parts,” said Simon Lidzén, CEO and Co-founder of Fast Track. “Greco adds a powerful new dimension to our platform. By bringing it fully under Fast Track, we can help operators scale their bonus strategies with the same sophistication they apply to CRM strategies - backed by real-time data, intelligence, and world-class execution.”

As Greco becomes a core Fast Track product, it will be delivered with the same world-class service, reliability, and pace of innovation that Fast Track customers expect. The offering will be complemented by an expanded service layer designed to help operators optimise and scale both CRM strategies and bonus strategies, working from one central system.

Grecoʼs co-founders, Ozric Vondervelden and Ed Dickerson, remain actively involved as the technology and team transition into Fast Trackʼs broader product organisation.

With this move, Fast Track continues to evolve its platform to support iGaming operators in digitalising operations, delivering true 1:1 experiences, and shifting from promotion execution to scalable, value-driven player engagement.

Meet Fast Track at ICE

Fast Track will showcase the new Greco-powered product in action at ICE Barcelona, from 19 to 21 January. Operators are invited to visit the Fast Track stand to see how gameplay, risk, intelligence, and CRM orchestration come together to scale smarter bonus strategies.