IGT and SuperBook Sports Take Multi-State Sports Betting Technology Partnership to Tennessee
⏱ 1 min read
(London).- International Game Technology PLC ("IGT") announced that it extended its successful partnership with SuperBook® Sports to Tennessee, where the IGT PlaySports platform is powering the SuperBook Sports mobile betting app.
Tennessee marks the fourth state where IGT and SuperBook Sports have teamed up to deliver a performance-driving sports betting solution. SuperBook Sports is currently leveraging IGT PlaySports technology to power retail and mobile betting in Colorado, and mobile betting in New Jersey and Arizona.
"Over the last two years, IGT PlaySports has played a strategic role in helping SuperBook Sports engage sports fans across the U.S. and achieve our growth goals," said Jay Kornegay, SuperBook Executive Vice President. "We're excited to bring the SuperBook Sports mobile betting app to Tennessee and to introduce players throughout the State to our signature promotions and highly competitive, localized sports betting offering."
"Given SuperBook Sports' roots and legacy in Nevada, we've had an opportunity to watch the enterprise grow from a single, iconic location in Las Vegas, to a growing multi-state sportsbook operator," said Joe Asher, IGT President of Sports Betting. "The IGT PlaySports-powered sportsbook that SuperBook Sports created for Tennessee can scale for any market opportunity and evolve in parallel with player preferences and behaviors."
IGT was recently named Sports Betting Platform Provider of the Year in the 2021 SBC North America Awards. IGT's sports betting footprint spans 20+ U.S. states and into Canada.
Categoría:Gaming
Tags: Sin tags
País: United Kingdom
Event
SBC Summit Americas 2026
09 de June 2026
Driving Player Engagement: EGT Digital's Insights from SBC Summit Americas
(Fort Lauderdale, SoloAzar Exclusive).- SBC Summit Americas offered EGT Digital an excellent platform to strengthen existing relationships and engage directly with the LATAM market. Learn more in the following interview with Andres Troelsen, Regional Sales Director LATAM.
Monday 22 Jun 2026 / 12:00
Sportradar’s Eduardo Lobato about SBC Summit Americas: "this year's edition was particularly special"
(Fort Lauderdale, Florida, SoloAzar Exclusive).- In an interview following SBC Summit Americas, Eduardo Lobato, Enterprise Client Partner Lead at Sportradar, shares his insights on the industry's evolving priorities, the impact of the FIFA World Cup atmosphere on the event, and why AI-powered personalization is becoming essential for long-term success in Latin America's betting market.
Monday 22 Jun 2026 / 12:00
SBC Summit Americas 2026: A Hub for Networking and Collaboration
(Fort Lauderdale).- Held at the Broward County Convention Center from June 9-11, SBC Summit Americas facilitated discussions between operators, affiliates, suppliers and regulators on the opportunities and challenges shaping gaming markets across the Americas.
Friday 19 Jun 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
