IGT PlaySports Launches Trading Advisory Services in Michigan with Lac Vieux Desert Northern Waters Casino & Resort
⏱ 1 min read
(London).- International Game Technology ("IGT") announced yesterday that its IGT PlaySports Trading Advisory Services Team is now supporting sports betting in Michigan via a new services agreement with the Lac Vieux Desert Northern Waters Casino & Resort in Watersmeet. In addition to now leveraging IGT PlaySports' expertise for a range of trading-related services, Northern Waters has powered its sportsbook with IGT's award-winning platform and self-service betting technology since 2021.
"IGT PlaySports is Northern Waters's ideal technology and services partner as we roll out the next era of sports betting entertainment to our customers," said John McGeshick, Lac Vieux Desert Northern Waters Casino & Resort, General Manager. "IGT PlaySports' comprehensive, turnkey solution has streamlined our sportsbooks operations and positioned us to more keenly focus on our guests and ensure they have the best possible fan experience."
"The IGT PlaySports team is excited to expand our relationship with Northern Waters to include trading advisory services," said Joe Asher, IGT President of Sports Betting. "In servicing 36 sportsbooks across North America, the IGT Trading Advisory Team is adept at helping operators maximize the returns of their sports betting offerings while enhancing player loyalty and engagement."
As part of Northern Waters' sportsbook enhancements, the casino plans to deploy IGT's PeakBarTop™ cabinets with Total Gaming™ software. The award-winning hardware boasts a player-preferred, ergonomic design and gives players the option to enjoy Game King® video poker, slots, keno and sports betting from a single device and a single gaming wallet.
IGT PlaySports was named "Sportsbook Supplier of the Year" in the 2023 SBC North America Awards. IGT PlaySports powers sports betting at more than 80 gaming venues across North America. For more information visit igt.com/playsports or follow us on LinkedIn.
Categoría:Gaming
Tags: IGT PlaySports,
País: United Kingdom
Región: EMEA
Event
BiS SiGMA South America 2026
06 de April 2026
Pay4Fun’s Leonardo Baptista on BiS SiGMA South America 2026: Regulation, Market Maturity and Brazil’s Expanding Opportunities
(São Paulo, SoloAzar Exclusive).-In this interview at BiS SiGMA South America 2026, Leonardo Baptista, CEO and co-founder of Pay4Fun, shares insights on the event’s strategic importance for the Latin American gaming industry. He highlights the growing maturity of regulatory discussions, the increasing focus on compliance and sustainability, and the expanding opportunities in Brazil—one of the most promising regulated markets globally.
Thursday 07 May 2026 / 12:00
Air Dice Strengthens LATAM Presence with BiS SiGMA São Paulo Trade Show
(São Paulo, SoloAzar Exclusive).- Erkki Nikunen, Partner & CBDO at Air Dice, discussed the company’s participation at BiS SiGMA São Paulo. In this exclusive conversation with SoloAzar, he shares insights on their experience as exhibitors, business opportunities generated, and the company’s vision for Brazil and the wider Latin American market.
Wednesday 06 May 2026 / 12:00
R. Franco Digital Sees Brazil as Key Pillar for LATAM Expansion at BiS SiGMA South America
(São Paulo, SoloAzar Exclusive).- At BiS SiGMA South America, R. Franco Digital highlighted Brazil’s vast growth potential and the importance of localized, innovative slot content for Latin American audiences. In this Q&A, Thiago Calmon, International Key Account Manager, reported high-quality meetings, new operator discussions, and reinforced partnerships—underscoring its long-term commitment to the region.
Wednesday 06 May 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
