Imagine Live Expands into South Africa's Regulated Gaming Market

Imagine Live Products Now Available in South Africa

The licence allows operators in the country to integrate Imagine Live’s live casino portfolio and offer its games to local players.

For Imagine Live, regulatory approval is more than access to a new market. It creates the foundation for building trusted partnerships with licensed operators and establishing a long-term presence in the country.

South Africa has a well-established gaming sector and strong growth potential. Operators can now benefit from Imagine Live’s high-quality live casino content, dedicated studio solutions and fast, flexible integration.

The licence further strengthens Imagine Live’s international footprint and reflects the company’s continued focus on responsible, compliance-led growth across regulated markets.

Statements by Group CEO, Imagine Live

“Entering South Africa is an important step for Imagine Live, but the real opportunity is what comes next. We want to understand what local operators need, build strong partnerships and establish a lasting presence in the market," Martin Martirosyan, Group CEO, Imagine Live.

About Imagine Live

Imagine Live is a regulated live casino provider delivering premium live dealer games and game show experiences for operators across regulated markets worldwide. Launched in 2022, the company has built a strong global presence with over 200 tables across studio facilities in Armenia, Romania and Spain, totaling more than 18,000m² of dedicated live casino space, and holds licenses with the UKGC, MGA, ONJN, HGC and a number of other regulatory authorities.

Rather than chasing technology for its own sake, Imagine Live focuses on what operators actually need: reliable, high-quality content that performs. Where technology adds value, the company adopts it, using AI across its studio operations to improve consistency, manage risk and raise the standard of every session. The outcome is a product built on trust, backed by the infrastructure and compliance framework to support operators at any scale.

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